Packaging is the product of the development of commodity circulation. Goods from the production sector, through the circulation into the consumer sector, must go through a lot of turnover. In order to successfully complete this process and maintain its original status into use, according to different needs, certain protective objects made of appropriate materials, corresponding designs and technologies are packaging.
The teapot is a branch of commodity packaging. Because of its fragility, small size, space-saving (except for the large teapot), the uniqueness of easy-to-carry, it determines the characteristics of its packaging: avoid extrusion, collision.
From the time when the purple sand began in the Song Dynasty until the liberation, for a long period of time, the dealers of the teapot only paid attention to the safe transportation of the teapot, preventing its crushing and facilitating handling and storage. Only use straw, plain paper, and ropes to complete simple packaging. Only a few of the pots that were designed and manufactured by famous designers were packaged in boxes of beech and mahogany. Due to economic development, social needs and many other reasons, in the long development process, the outer packaging of teapot has been in a stagnant state and has not changed.
In the 1950s, due to the need for the export of teapots, a color printing carton was introduced and the teapot was individually packaged. At this point, the outer packaging of the teapot began to change.
In the 1960s, there was a kind of carton pack which was called "Watton tooth" and was thicker than a color printing carton. Its surface could be labelled according to different requirements.
From the late 1970s to the early 1980s, with the needs of society, there was a kind of paper packaging between the “Watton tooth†carton and the later developed color carton, which was already A very high-grade packaging.
After the reform and opening up, with the opening of the market economy, especially the purple sand as a high-end gift is becoming more and more popular with people, and the demand for external packaging is getting higher and higher. As a result, there emerged a number of textile fabrics such as Song Jin Dao as the surface, and the composite plate formed a noble and beautiful surface, which was a step higher than the color carton packaging. Once it was launched, it was loved by consumers and it has been used so far.
In the late 1980s and early 1990s, as the demand for purple sand in the Taiwan market continued to rise, the Zisha pot became “the emperor’s daughter does not marryâ€, and due to the need for customs clearance and outbound customs, the development of outer packaging has been In a stagnant state.
In the late 1990s, with the further development of the economy, the Taiwan market continued to shrink. The operators of teapots also consider updating their packaging while considering their business strategies.
As a foreign packaging design expert said: "Ordinary packaging does not contribute to the growth of sales of goods, but good design can increase sales by 5%, and catch up with the packaging design of the era, and even make the sales of goods have 30 % to 40% growth." Visible, packaging has a significant impact on sales.
Because of this, in the past few years, the outer packaging of teapot has increasingly attracted the attention of operators. From the original single box packaging to the suitcase-type box-type packaging, and the processed bamboo box, the imported carton paper plus a new type of magnetic switch box; these boxes can be hot as needed All kinds of exquisite words or designs are the most popular packaging. In addition, as the packaging of high-end teapot, mahogany box and the current domestic wooden paulownia wooden board made of natural wood rosewood box, simple, stylish, but also by the high-end consumers, especially the literati like......
It is precisely because of the rapid development of society today, people's aesthetics and cultural qualities continue to improve, regardless of the internal and external requirements of the product is increasingly high, the packaging of purple sand is only limited to outside the box is no longer adapted to the needs of society. Today's social products pay attention to overall packaging. Because a good package is like a manufacturer's business card, it allows consumers to see the image of a brand, the designer’s philosophy, and cultural tastes most intuitively and clearly. Slowly, the teapot's packaging extends from a simple "coat" to the product itself. Nowadays, many manufacturers have realized this, and regard the brand name, the company's product positioning as a whole packaging concept: The overall design from brochures, certificates, and handbags gives consumers a refreshing feeling and recognition.
Just as the market has been constantly changing and developing, the packaging of teapots should also be adapted to the packaging, so that the product and the characteristics of the times combined. Therefore, the teapot packaging will be an important part of the purple sand sales should be continuously developed and improved to meet the needs of the market.
Source: Huiyuan Zisha Tea Industry