At present, no matter what kind of product we buy, the first thing we see is not the product itself, but the packaging of the product. This shows that the quality of packaging design plays a crucial role in the sales of products. The history of human use of packaging can be traced back to ancient times. From primitive primitive societies and farming times to the modern society with advanced science and technology, packaging has evolved with the evolution of mankind, the appearance of commodities, the development of production, and the advancement of science and technology, and has continuously undergone major breakthroughs.
Packaging can stimulate consumption and play a role in promoting product sales. The following points are a summary of the role of packaging:
1 to realize the value of goods and use value, and is a means to increase the value of goods;
2 Protect commodities from sun, wind, rain, dust, and other natural factors, and prevent evaporation, leakage, melting, contamination, collision, extrusion, loss, and other losses;
3 Convenient for storing, transporting, adjusting and selling circulation links, such as loading and unloading, inventory counting, palletizing, delivery, receiving, transshipment, sales counting, etc.;
4 Beautifying goods and attracting customers is beneficial to promotion.
5 Metaphor Dressing up and beautifying people or things is a more attractive or commercial value 1. The natural function of packaging - that is, the material function or the practical function A. The protection function: that is, the protection of the content, form and quality of the product. , performance, consumer protection and safe use of the product B. Convenient features: easy to use, open the package can immediately consume the product a. easy handling handling b. convenient production and processing, turnover, loading, sealing, labeling, stacking, etc. c. Facilitate storage and storage of goods, commodity information identification d. Convenient store shelves display display and sales e. Convenient consumers to carry, open, convenient consumer applications.
f. Classification and recycling of convenient packaging waste 2. The social function of packaging - also known as mental function or aesthetic function A. A sales promotion function B. Through the graphic illustration of the package, guide consumers to consume the product correctly C. Represents the cultural taste of a specific product through the package, giving people a pleasant Feeling, creating added value D. Through the packaging reflects the company's brand reputation and a country and region's political, economic, cultural and artistic appearance is now packaged with clothing and art design, pay attention to personalization, aesthetics, creativity. All kinds of product developers are also putting enough effort into product packaging. They specifically invite designers to design product packaging. They hope that when the products are on the market, they will be able to grab the attention of consumers and stimulate the desire to purchase. Packaging design is for the consumer, and it is the most basic starting point for packaging design from the perspective of consumer use and preferences. Therefore, changes in consumption patterns have an important impact on packaging design.
With the rapid development of scientific and technological information, great changes have taken place in both the lifestyle and consumption patterns. From the perspective of the development of packaging in the 20th century, the emergence of forms such as POP-type packaging, portable packaging, cans, pressure spray packaging, and vacuum packaging are all the result of consumer demand.
Now that the Internet age has come to an end, the Internet has brought great benefits to people's lives. New forms of consumption, such as online transactions and online shopping, are slowly being accepted by more and more people. With the popularity of the Internet and related hardware technology, packaging design will also face greater changes.