2015 ISPO Hotspot: Li Jinyu Unveils KELME Cross-border Outdoor

Sports brand to enter the outdoor high profile is 2013, 2014 outdoor industry can not be underestimated one of the status quo. 2015, ISPO as barometer of outdoor industry, who will lead the industry focus?

According to the latest news, Spain's first sports brand KELME will hold high this time, officially announced in ISPO cross-border into the outdoor industry. At the same time, the reporter also learned that the former super marksman Li Jinyu, the first Chinese Lei Diansheng trekking, CCTV beauty anchor red sandalwood, well-known child actor Alfa, as well as in the "Avenue of Stars," Hao Hao good brother will also Qingqing help , Witness this moment of glory.

2015 ISPO热点:李金羽揭幕KELME(卡尔美)跨界户外

Outdoor Forum continued hot "cross-border wind" gradually

Although, in recent years, the overall downturn in the sports industry has been relatively sluggish, the outdoor, soccer, cycling and other market segments have seen explosive growth. It is reported that China's outdoor market in the past 10 years, the average annual growth rate of more than 40% of the total retail sales within a few years from less than 10 billion yuan to over 200 billion yuan. Compared to the European and American markets, the future of domestic outdoor products market space is very broad.

In fact, in the mass consumer market in China, there are not many people who really play professional outdoor expeditions such as mountains and polar regions. However, in recent years, China's traveling by car and outdoor travel have gradually become a popular way of life. Is a shift from professional outdoor brands to leisure and lifestyle, and foreseeable future market share of 'outdoor leisure' segment will be even greater. "Koe Yong, general manager of KELME China Ltd., said.

On the one hand is attractive outdoor market prospects, on the other hand is the textile and garment industry is still in the throes of transformation and upgrading, playing "cross-border" is more easy to make a breakthrough.

In the past two years, Adidas and Li Ning first announced that they had jointly announced the establishment of a joint venture with 361-degree North American well-known sports brand OneWaySport to enter mid-to-high end outdoor products. "The current cross-border (Crossover) is a fashionable hot word, in fact, with the fierce market competition and diversification, it has been difficult for us to define the nature of a business or brand traditional industries." For the cross-border march Outdoor, Ke Yongxiang believes that cross-border is not a chase, but a potential area for a placeholder.

2015 ISPO热点:李金羽揭幕KELME(卡尔美)跨界户外

Sports excellent outdoor KELME layout outdoor

Of course, the outdoor section is not a blue ocean, the current outdoor section has been in a slowdown in the industry, the higher the threshold situation, the number of successful shortlisted brands will not be so much. The future, in the outdoor section to become the dark horse industry must have a brand of accumulation, and unique market insights brand.

At this time layout outdoor section, KELME is its brand advantage. Throughout the history of KELME, its commitment to sports brand has 52 years of history. "Committed to the cause of human sports" is the concept of KELME spiritual development, with this philosophy, KELME will be the most advanced technology used in professional football shoes. Has become the sponsor of Real Madrid, Real Madrid sponsor, the main sponsor of the Kyrgyz men's national football team, and has sponsored the Guangdong Super League team Guangdong Xin'an Pearl Club, a full sponsorship of Hong Kong southeast sea Cup of Carl United States Hong Kong star invitational tournament, the World University Futsal Championship five women's football team in China, the Chinese college football team and other important women's football.

It is with the depth of work in the field after the campaign, KELME officially declared officially entered the outdoors. For cutting into the urban outdoor leisure market segment, Ke Yongxiang has a unique insight, "outdoor leisure and professional outdoor is not a bipolar relationship, the outdoor is based on the function and profession, leisure is an extension of the outdoor, is complementary, is diversified One of the performance of the two complement each other, is to penetrate each other and promote. "

Layout outdoor, KELME obviously has a deep brewing. When the opening, KELME invites the former super marksman Li Jinyu, China Trekking Lei Diansheng first person, CCTV beauty anchor red sandalwood, well-known child actor Alfa, and had been in the "Avenue of Stars," Hao Hao good brother and a pop star, stars , Outdoor coffee, etc. to participate in the KELME "lone public fast" as the theme of the cross-border outdoor start-up ceremony to help create momentum.

It is worth mentioning that, as a single walk through the Lop Nur first person Dian Diansheng, this will be invited to KELME cross-border outdoor start-up ceremony, ALICE for all parts of the country to tell a mind journey, at the same time, he will For ALICE to share the use of outdoor products and professional knowledge.

Strong star lineup, a strong market layout, KELME will inevitably become the focus of attention on 2015ISPO.

2015 ISPO热点:李金羽揭幕KELME(卡尔美)跨界户外

Exhibition time: January 28-31, 2015.

KELME (Carme) Cross-border Outdoor Launch Ceremony: January 28 13:30

Venue: National Convention Center (No.7 Tianchen East Road, Chaoyang District, Beijing)

Booth: Nordic National Museum 3.310