[Chinese Packaging Network News] With the development of consumer self-service shopping habits, product packaging is no longer just a function of protection of goods, and more is to undertake the task of promotion. Therefore, product packaging must be able to reflect the characteristics of the product and attract consumers' attention. Good tea packaging has a collection value, and can also be reused as a reusable packaging. Tea packaging products meet all food hygiene standards. While conserving resources, the tea culture is promoted.
Tea packaging is the key to ensure quality of tea in the field of purchase, sales, storage and circulation. A beautiful and unique tea packaging can not only give people a beautiful enjoyment, but also directly stimulate consumers' desire to purchase, so as to achieve the purpose of promoting sales. Play as a silent salesman. The key to tea packaging lies in its tea bag design team's understanding of tea culture.
To make a good tea packaging design, the design team must have a deep understanding of the tea culture itself, which is the most essential thing for packaging design. Good tea packaging should maintain the quality of tea without deterioration. Only by fully understanding the characteristics of tea and the factors that cause tea to degenerate, can we use appropriate materials to apply the rationale based on these characteristics to achieve perfection. At the same time, different types of tea, the cultural connotations it carries and the local characteristics of different regions can only be visually expressed in the product through in-depth understanding. China is the hometown of tea. Tea culture has a long history and a long history. Drinking tea in daily life is a traditional way of people's leisure. In accordance with it, tea packaging and tea utensils should also be beautiful and elegant, with a certain taste.
What to do
Guarantee basic functions and visual effects
Tea is a food, and the preservation of tea should meet the relevant national standards. The basic functions of packaging must first meet basic protection products, facilitate transportation, storage, and display and display functions. Second, it must have a food production license (QS logo), and once again be in compliance with the "Measurement Supervision and Administration Measures for Quantitative Packaged Goods" promulgated by the State. Finally, it must also meet the "GB7718-2011 national food safety standards - pre-packaged food labeling."
Other people do not do the preemptive
Highlight cultural connotations and resource conservation
The concept of tea culture is very extensive, but in the specific tea packaging design, it is necessary to proceed from the specific product and highlight the most detailed cultural features on the packaging. A good tea packaging and decorating should have at least the following four characteristics:
First, it has a strong national color or as a product of local folk culture so as to resonate with the culture of production and sales, and promote the development of consumption;
The second is to attach importance to human feelings and aspirations - humanity. For example, the application of “Long Feng Cheng Xiang†to the packaging of ceramic gift teas fully reflects people’s emotional pursuit of “good luckâ€.
The third is implicit. With no exposure, it is delusional and it becomes a kind of connotation beauty. Such as the reproduction of tea tea boxes on the elegant shape of the tea and alluring soup color, producing tea in the high mountains and mountains, surrounded by haze, Pinnacle Pinnacle, etc.;
The fourth is to emphasize the mood. For example, the folk customs in ancient Chinese paintings show that this product has a long history and creates an artistic conception of tea tasting, which brings unique cultural enjoyment to people.
In today's emphasis on environmental protection, in addition to the selection of materials with good moisture-proof, oxygen-barrier, light-proof, and odor-free materials as the material for tea packaging, the integration of environmental protection concepts is also necessary.