"Internet+Sports" accelerates industrial integration Date: 2015-12-21 09:53
The Internet+Sports China Association was established a few days ago. In addition to Dachen Venture Capital and Weining Sports, Wanda Sports, Ali Sports, LeTV Sports, Zhimei Sports and many other well-known companies are on the list, including Internet+Sports, All industry giants in the fields of study and research. The "Blue Book on Internet + Sports Industry Trends" released by the conference points out that in the next decade, the Chinese sports industry will usher in a golden period. In all aspects of the sports industry chain, especially in new competitions, new media, new smart hardware, and new industrial services, there are opportunities to launch listed companies with a market value of RMB 10 billion or even RMB 100 billion.
Internet + promote sports industry
According to statistics, since the "Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," the country has successively issued more than 40 relevant documents concerning the sports industry. The country is in action, the government is pushing, capital is inciting, and the market is interacting. Yin Junhai, deputy director of the Department of Physical Education of the Ministry of Education, said that the horizontal integration and integration of end-and-end will be the basic trend of Internet + sports development in the future.
Secretary-general of the Internet + Sports China Association and Weining Sports CEO Ji Ning proposed that the future sports industry marketing will be divided into three camps. The long-term development of the sports industry requires the coordinated operations of the three camps. Among them, the first camp is a company that has the right to broadcast the key events, has a large number of exclusive, core IP resources, such as LeTV and PPTV; the second camp is focused on professional services, Internet tools, sports new media, sports financial services. The new media community; the third category is the new media for sports and entertainment socialization and the project socialized interactive marketing community, focusing on long-tailed entertainment.
How does the sports industry use the Internet + reborn? Yin Junhai believes that the combination of the Internet and sports should bring changes to the sports industry in the following areas: reduce intermediate links, improve operational efficiency, shorten transaction time, simplify transaction links, and reduce transaction costs. Centralize, increase customer experience, especially free experience, and create new value-added effects.
LeTV Sports is at the forefront in the Internet + sports field. On November 27th, LeTV Sports and LeTV Cloud announced that they have reached an agreement on cooperation to build the world's largest sports cloud platform, and plans to officially launch the sports cloud service for all sports companies and sports consumers in 2016. The product is named as Le Sports Cloud. According to the LeTV Sports Cloud, all sports scenes will be provided, providing the underlying cloud services needed by sports companies and consumers.
Subsequently, LeTV Sports signed an agreement with the Administrative Committee of Taihu National Tourism Resort in Suzhou on November 28. Both sides committed to making Taihu National Tourism Resort a national demonstration base for the Internet + sports industry. The cooperation involves youth football bases and outdoor sports. Sports, sports tourism and many other items.
Li Dalong, vice president of LeTV Sports, believes that Internet + sports has contributed to the rapid and widespread dissemination of more industry resources in the sports field. The most intuitive effect that the Internet+ brings to the sports industry is that it has dramatically increased the size and growth of the market.
Third-party evaluation system ready
Sports assets have become the subject of all capital pursuits. According to incomplete statistics, nearly 20 special fund for sports industry has been established since 2015, with a total scale of 20 billion yuan. Wei Ning sports CEO Ji Ning predicted that in 2016, investment, mergers and acquisitions, integration will be the center of the Internet + sports storm, listed companies and financial capital will be vigorously involved in the sports industry, the upper, middle and lower reaches.
However, China's sports industry is still immature in many areas, especially in the construction of valuation systems for sports assets. Zhang Jian, chairman and chief executive of CITIC Capital Holdings Ltd., said in an interview with reporters that although the sports industry is favored by most of the capital, there are few domestic players. Take China Super League as an example, the current domestic club prices are generally high, and social influence and team performance do not meet expectations.
How does the value of the event be evaluated? What can be brought to the investment institution? Will this return be spent 10 million on someone who spends 2 million to buy? These are the problems and challenges facing the long-term development of the sports industry. Zhang Hao, senior vice president of Chi Mei Sports, believes that the long-term healthy development of the sports industry requires the help of a third-party organization with fair data. The establishment of the price system and industrial rules has a very positive effect on market value.
Ali Feng, President of Alibaba Sports Market, said that Alibaba Sports has recently conducted a cooperation project with Ronaldo. One of the cooperation purposes is to develop standards for football training and football products. Ali will share the standards through the Internet platform so that all manufacturers and designers can define their products according to the standards.
According to Ji Ning, the Weining Sports team is trying to establish China's first evaluation system for competition operations. It will integrate Forbes and foreign advanced concepts and teams, and will be the first third-party evaluation system to evaluate the operation of sports events in the industry. In addition, the development of some standards and normative research in the sports service industry will also be the next step for the industry to implement.
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