Packaging upgrades must be subtracted from the market point of view
Packaging is constantly reviewed and improved to achieve development and maturity. In the early stage of creation, the design is doing addition. In the later stage of creation, it is doing subtraction, deciding to remove those unnecessary decorations, and expressing our opinions with the least elements. Therefore, relevant personnel should constantly review their performance in the market, constantly compare and adjust them, and make them mature and stable commodities.
After the listing of “Halon Gum Oral Liquidâ€, we have been paying close attention to the feedback of packaging effects. The overall market response has been good, but a terminal salesman put forward their opinions. If we look at the top of the packaging in the packaging display, we will find the mark. It is in the opposite direction, and what we considered when designing is that consumers turn over to look at the back and then look at the top of the process. We adjusted in time for the second printing, “understand the market to design the market†The argument was again confirmed!
Market Design from a Single Product
Design is not for decoration, but it is to talk to consumers. The mature design is full of spirituality and beauty, able to express the designer's thoughts, hit the eyes of consumers, and stimulate the consumer's mind. Only by jumping from the design to the design, jumping out of the industry to see the industry, and using the company's vision and the eyes of consumers to examine their own works, can we ultimately achieve market design. Its main performance in the following three aspects:
(I) Market-oriented packaging needs to meet three major principles
Principle One: The first eye effect highlights product sales claims.
When consumers see it, they know it is food or medicine. For example, foods use warm colors, high-definition product morphological images, and popular fashion expression subjects; medicines use more colors, fresh and clear styles. In addition, packaging should have the role of consumption instructions. Must have enough information to allow consumers to recognize their particularity and deliver product information as soon as possible.
Principle 2: Establishing visual barriers and jumping for rivals.
The sensory enjoyment of consumer demand for new products and strong, bumpy packaging designs will help products quickly emerge from many competing products, enable consumers to pay attention to, observe, and generate purchasing behaviors, and at the same time realize the ideals pursued by the businesses. Package Design.
Principle 3: Terminal display composition, making packaging the first language to communicate with consumer terminals.
Packaging design is an integrated radiation-transmitting design. In the promotional environment related to packaging design, the terminal should take the product itself as a basis and packaging as the center, supplemented by corresponding advertising and various promotion methods to achieve image unity and significant effect.
(II) Market-based packaging needs matching and diversified performance methods
Color: Shows product features through color expression. With its clear hue, it arranges product color trends and achieves the goal of both change and harmony and unity through multiple adjustments of lightness, purity, and hue.
Composition: Miles Shepard, one of the chief proponents of the literary survey, said: "Arrangement design must be easy to visualize, and we must be careful that there must be no place for the reader to be confused in the composition." Arrangement design should follow Natural reading order.
Process: The design plan is the first step of packaging design. Only when the material is used in conjunction with the application of various processes, it can be fully implemented to form a complete package. Appropriate application of special technology will enhance the packaging's sense of quality and beauty; it will achieve the effect of icing on the cake and doing more with less.
(3) Practice is the only standard for testing market-oriented packaging
Good packaging comes from life, it may be a trace of the details of a life. The spirituality of packaging means that packaging can make the connotation of the product appealing, and it can best reflect the traits that the product itself impresses consumers. Obviously, the packaging design of Hai Long Jiao Oral Liquid is in full compliance with the above design requirements, and the role of increasing sales force is also a matter of course.
Source: Chinese and foreign marketing plan network
