As the countdown to Christmas officially kicks off, two major dates in the retail calendar are fast approaching: Black Friday and Cyber Monday. Businesses across the board are preparing for these high-stakes days, gathering resources, refining strategies, and getting ready for what is often the most competitive time of the year. This year, one thing is clear—e-commerce is set to play an even bigger role than ever before.

Last year, online sales during Black Friday in the UK reached a staggering £1.4 billion, marking an 11.7% increase compared to the previous year, according to the IMRG, a leading trade body for online retailers. Meanwhile, traditional high street footfall has been on the decline. Analysis from Springboard shows that shopping centers and retail parks saw a 3.6% drop in visitors compared to the prior year. These figures clearly highlight the ongoing shift from physical stores to digital platforms.

This final stretch of relative calm is when businesses really start to ramp up their operations. But which sector feels the pressure the most? The answer is packaging. Every business wants to ensure their products arrive safely and in perfect condition, which means reliable, high-quality packaging is more important than ever. For Kite, the Monday before Black Friday is the busiest day of the year. It’s the last big order day for many companies, as they stock up on packaging materials in preparation for the huge influx of orders that come with the holiday season.

Peak Packaging Monday is our team’s most intense time of the year. We work hard to ensure our pick, pack, and dispatch process runs smoothly, delivering all the necessary packaging solutions directly to customers’ doorsteps just in time for the big day.

Our ecommerce division was launched back in 2004 and has grown significantly since then. This year, we’ve made some key improvements to the Kite website, focusing on user experience, navigation, and mobile optimization. These updates make it easier than ever for customers to find what they need, whether they’re using a desktop or a smartphone. In addition to these enhancements, we’ve also expanded our product range to better meet the needs of the peak season. New additions include white mailing bags, smaller bales of wood wool, capacity book mailers, and twist wraps—each designed to help businesses send out their goods efficiently and securely.

With the holiday rush just around the corner, it's clear that packaging is not just a necessity—it's a vital part of the retail success story. And for companies like Kite, it's the perfect opportunity to shine.

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