The "May 1" holiday has passed. Under the "holiday economy" effect, merchants have concentrated on launching various forms of concessions in three days, attracting many consumers. Many merchants said that the sales performance of the May 1st market was generally stable. Many merchants said that they have increased year-on-year. Under the market environment of “not promoting or not sellingâ€, the industry expects that the next peak season will appear in the Dragon Boat Festival.
May 1st home market consumption rose steadily
The “holiday economy†has become a common phenomenon in the retail market. The “May 1st†holiday has promoted the steady increase in sales in the retail industry. According to the monitoring data of the Beijing Municipal Commission of Commerce, during the “May 1st†holiday, the total retail sales of 120 key commercial service enterprises reached 3.58 billion yuan, a year-on-year increase of 9.1%.
The consumption of household goods and services such as furniture and home improvement also increased during these three days. Before May 1st, stores, furniture and building materials brands, home improvement companies "preheated" in advance, launched various forms of preferential activities; years of "spring decoration, early summer furniture approach" home consumption habits, making "May 1" become consumption The festival that people are looking forward to.
5.1 increase year-on-year decline, home sales gradually normalized
According to data released by Red Star Macalline, from May 1 to 4, its national merchant sales totaled 3.5 billion yuan, a year-on-year increase of 42%, of which first-tier cities increased by 38% year-on-year; Jimei Group Vice President, General Manager of Group Marketing Department Shen Yaojun told reporters that during the May 1st period, the sales performance of Jimei Home Furnishings increased by more than 20% compared with last year. Liu Yang, deputy general manager of Chengwai Home Furnishing Plaza, introduced the sales of Chengwai Home Furnishing Plaza on May 1st to 15 million yuan. The daily sales exceeded 47 million yuan, an increase of more than 10% compared with the same period last year. Wang Ningning, manager of the actual business management department, said that from May 1st to 3rd, the total consumption of the store in Beijing was basically the same as that of the same period of last year. The current activities are going on, and I believe that there will be a certain increase at the end.
Enterprises are not satisfied with the growth rate
Compared with the past, this year's May 1st, the Beijing home market is characterized by a number of new stores. Real estate Daxing store, actually é“屋北五环店, Jimei home Lugouqiao shop and other new stores opened to welcome guests, Jixing Deyi and other stores re-opened, during the May 1st, Beijing home sales area sales of hundreds of thousands of square meters , store customer diversion is inevitable. Liu Yang said that although the sales of the city outside the city increased in May Day, but the increase was "not very satisfied"; Wang Ningning also revealed that from 1st to 3rd, the actual home consumption into a single amount compared to the same period last year There has been a decline.
Yin Yuxin, general manager of Jixing Deyi Home Plaza, said: “Jixing Deyi has just opened, and its consumption performance has not been compared with last year. The three-day store passenger flow has remained relatively stable. Many stores opened in this period and launched various kinds during the opening. The discount caters to the consumer's pursuit of price-performance psychology. The traffic volume of each store must be diverted. For each store, the decrease in passenger traffic is normal."
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