(On-demand printing) is equivalent to instant printing or fast printing. This misunderstanding is still quite common. Timely instant or fast delivery is of course a kind of on-demand, but in fact the user's requirements for print have already exceeded this minimum requirement. Therefore, although immediate or rapid printing is also on-demand printing, it is the same as "white horse is not a horse," and it is misunderstood to place an equal sign between it and on-demand printing.
First of all, in addition to time, there is a quantitative demand. Short-run color printing has already become a trend in the development of the international printing market. It has long been known. However, "on-demand" needs to further break through the general concept. In the general printing market, it is impossible to undertake as many as several dozen, even a few or one color printing tasks can still bear the competence. This is the "personalized printing" in terms of quantity. In addition, there are changes in the content of personal information, users may print as many as 20 copies, and 20 copies are not exactly the same, and may even change for each copy, which requires "variable information printing." It can be seen that on-demand printing should also include personalized printing and variable information printing, because this is a new service for customers with the development of digital printing technology. And this kind of "on-demand" can be summarized without immediate or rapid printing.
In addition, digitizing graphic and digital data in A and B and printing in digitized printing technology in even more places in B are also a kind of “on demandâ€. This situation will increase with the development of economic globalization and digital networking technology. For example, multinational corporations are required to issue a batch of product samples or operation and maintenance manuals each year. In the past, they were printed according to the requirements reported by various countries or regions, and were then shipped by air or sea. Now, as long as the graphic data is processed well and then sent to various localities for printing, this is the new practice of so-called “pre-production (information data) post-printingâ€. This is also a new requirement for customers. This kind of printing is also “on-demand printing. "The range has more advantages.
Such as: 1 head office does not need to pre-pad a large sum of money to print; 2 save mail or transport costs; 3 points can be wait, when necessary, at any time to download printing; and the head office can always make up-to-date information Into the database, unlike the previous year, it was printed once as an outdated or rejected sample. 4 For different countries or regions, information content may be changed according to local characteristics, such as more high-tech product information in developed countries, and more emphasis on mid-range product information for third-world countries. In addition, education centers such as book distribution companies and colleges and universities can also use reserve data for readers or students to purchase replicas at any time. It can be seen that the connotation of on-demand printing is expanding, and its role and superiority are also increasing.
The on-demand printing infrastructure is of course still the application of digital networking technology in the printing industry. It can be either non-printed, such as a computer printed directly onto a substrate such as paper or film, or it can be versioned, such as a Heidelberger Blaster Dl press. However, it is difficult for the latter to realize the variability of SIgN information unless the new generation of NexPress type devices.
Some people often regard the digital printing market as a diversion of the traditional short-run color printing market. This kind of view is the second misunderstanding that I would like to correct. According to the above examples, it can be seen that there are many color prints with less than 100 copies or even less, which were not inherited as short-term color printing tasks in the past. As variable information printing is not possible, therefore, Some on-demand printing tasks such as these have only been flashed in people's minds in the past, but they have not existed in the actual market, but only because of the emergence of digital printing and on-demand printing. This is a brand-new market demand. How can it be said that it is a diversion of the traditional short-run color printing market? It is precisely because of this that for the digital printing or on-demand printing market we need to do cultivation and development work, and there is no ready-made traditional short-run color printing market can rely on or seize. Some manufacturers that have taken the lead in introducing digital printing equipment do not feel that the task is insufficient and the efficiency is not good? To see this is a new market brought about by a new technology, it will inevitably undergo a process of nurturing and pioneering. Printing is a processing service industry. It must be market-oriented and follow the market. This is right. However, it is not always “to followâ€. Sometimes it is also necessary to go backwards to create a market. There is a dialectical relationship among them. In the past, with some new technologies and new equipment, printing companies must timely train technicians and operators in the factory. This also applies to digital printing. However, this is not enough. It is also necessary to increase the training of customers or at least introduce them to the multiple functions and advantages of on-demand printing. In particular, initiatives should be taken to units that may use this new technology (including advertisers, conference and communication centers, etc.) Or personally, come to the door or bring them in and explain the demo to them so that it is possible to spread ten, pass ten hundred, and it is possible for the market to roll more and more like a snowball. According to U.S. professional publications, the annual turnover of such markets in the United States is also more than one billion U.S. dollars, and it is still growing. Domestic social habits and needs in China are different from those in the United States. Of course, such a large market is impossible, but after years of cultivation, it will also be expanded.