The establishment of a furniture brand alliance in Jiangsu has undoubtedly created a new development model for the industry. However, this alliance can only be joined by brands in the furniture industry, while the weak furniture companies are not among them. The original market space for small furniture companies is small, which will only increase the burden of operation.
The furniture brand alliance was established to revitalize the furniture industry in a region. It is beneficial to use the brand alliance to achieve strong cooperation with the furniture industry in a region. However, it cannot be said that it is nothing but harm. Because many new furniture companies are struggling to survive when they first enter the industry, but because of their influence on new thinking, the concept of operation must be more advanced than traditional furniture companies, and new into the industry. Most of the companies are profitable by young people. They can better understand the needs of a new generation of consumers and can keep up with the pace of the market. What they lack is only the accumulation of time.
The furniture brand alliance is undoubtedly blocking the development of new furniture companies and reducing the fairness of market competition. Any industry needs to have a good market trend. A fair competitive environment is one of the basic elements of a good environment. What is the development of a market that has lost its fairness?
What's more, the furniture companies that have just entered the business are in a position to be slaughtered, especially in the special period of market transformation, and they are still in the storm. If there is enough living space, it can help them grow even if the road is bumpy, but When the living space is crowded, even if there is a skill, it is a useless hero. On the other hand, the development of the market, in particular, requires new forces to accelerate the pace of progress. Killing the new force in the cradle is undoubtedly a hindrance to the industry process.
Therefore, the furniture brand alliance can really help the rapid development of the furniture industry in a certain period of time, but in the long run, brand alliance is hindering the process of the furniture industry.
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