The decisive factor for the success of the domestic sporting goods market Date:2014-11-04 09:10
In the seven years from 2006 to the present, although there has been periodic fluctuations in the export trade volume of this industry, the average annual growth rate is still as high as 7.7%, which is worthy of reputation in the global sports equipment production base. This is mainly due to the strong demand for sporting goods in foreign markets, and the cost leadership that China manufactures precisely satisfies the inexpensive and popular consumer psychology, so the export value continues to increase; in addition, the research and manufacturing technology and global advanced technology of sporting goods for ethnic enterprises. The overall gap between the two has gradually narrowed, and the actual use of domestic sports goods has performed well, which has also helped boost the overseas sales of sporting goods suppliers in China. Cost advantage and technological progress are important factors for China's sporting goods companies to obtain a large number of overseas orders in recent years. In recent years, domestic manufacturers have expanded their production capacity, and their export value is expected to increase. Many analysts have suggested that the 2012 export volume of the sporting goods industry (including equipment and equipment) is likely to exceed 10 billion yuan. Therefore, based on this reasonable expectation, compared with 2011, the conservative estimate for sports goods exports in 2012 will increase by more than 15% year-on-year. Comparing and analyzing the growth of export value and sales over the years, it can be seen that the sales of the sporting goods industry in the domestic market is about 4 percentage points higher than the average annual growth rate of exports; the export value is also significantly lower than the sales in terms of absolute value. In terms of the current exchange rate, the gap between the two is about 50%, which means that the domestic market is always in a leading position compared to foreign markets. The reason for this is that a huge marketing network, satisfactory customer service, and a deep understanding and accurate grasp of the needs of Chinese people are the decisive factors for the Chinese enterprises’ success in the domestic sports goods market in recent years. Import Analysis According to statistics of the General Administration of Customs, from January to June last year, the value of sports goods exports was US$4.57 billion, the import value was only US$260 million, and the import-export ratio was as high as 17.4 times. The contrast is so great that compared with imported sporting goods, domestic products are in an advantage in terms of price and service, especially low-cost advantages. The prices of domestic sportswear, footwear, balls, rackets, etc. are far lower than imported supplies. Some are cheaper than half. Therefore, it is not difficult to understand that the amount of imports from the industry is negligible compared to the amount of exports.
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