The calm before the storm – Peak Packaging Monday

The Calm Before the Storm – Peak Packaging Monday

By Jake Kirk • Wednesday 14th November 2018

As the countdown to Christmas kicks into high gear, two major shopping days are fast approaching: Black Friday and Cyber Monday. These dates have become a cornerstone of the retail calendar, and businesses across the board are preparing for the surge in demand. This year, the focus is even more on e-commerce than ever before.

Last year, online sales during Black Friday in the UK reached an impressive £1.4 billion, marking an 11.7% increase from the previous year, according to the IMRG. Meanwhile, foot traffic in physical stores dropped by 3.6%, as reported by Springboard. It's clear that the shift from brick-and-mortar to online shopping is accelerating, and businesses are adapting accordingly.

This week, while life still feels relatively normal, it’s a time when businesses start ramping up their preparations. But which sector feels the pressure the most? The answer is packaging. Every business wants to ensure its products arrive safely and in perfect condition. For Kite, the Monday before Black Friday—known as Peak Packaging Monday—is one of the busiest days of the year. It’s the final big order day for many companies preparing their packaging materials ahead of the holiday rush.

Our ecommerce division was launched in 2004 and has grown significantly since then. This year, we've made several improvements to our website, including enhanced navigation, a more modern design, and better mobile functionality. These changes make it easier for customers to place orders quickly and efficiently, no matter where they are.

To meet the growing demand during the peak season, we’ve also added new packaging options to our online store. From white mailing bags to smaller bales of wood wool, capacity book mailers, and twist wraps, we’re offering a wide range of solutions to help businesses package and ship their goods with ease. Whether you're shipping small items or larger packages, we've got the right product to suit your needs.

With Black Friday just around the corner, the importance of reliable and efficient packaging can't be overstated. At Kite, we're committed to ensuring that every order is processed, packed, and delivered on time—so you can focus on what matters most: delivering a great customer experience.

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