The furniture industry follows the trend of the times, the trend of "three products" appears

In recent years, as companies have gained more experience in development, competition within the furniture industry has evolved beyond mere price battles. Businesses are now seeking innovative breakthroughs, focusing on enhancing their brand’s overall strength and entering specialized markets from all angles. As a result, the landscape of the furniture industry is continuously changing. With the improvement of external conditions and the rising quality of enterprises, the industry is moving toward a higher level of development that emphasizes product quality, functional design, and strong brand identity. **Style Is More Tasteful** As people's lifestyles and living standards continue to evolve, the demand for home decor has become increasingly refined. According to Jiuzheng Building Materials Network, in shopping malls such as Jinhaima, Xiangjiang, and Leanju, the style of furniture has shifted. Previously, furniture was mainly defined by its design, but now, the focus has moved toward functional aesthetics, which has become the mainstream trend this year. For instance, at the European City Xiangjiang Home Mall, besides traditional displays of board, mahogany, and European-style furniture, functional furniture has taken center stage. Products like MPE beds with imported latex, emphasizing comfort and smart features, or Songbao Kingdom’s children’s suites—such as the “learning step by step” chair lift and computer chairs—are gaining popularity. These designs not only prioritize health and environmental protection but also offer flexible space solutions that can adapt as the child grows. Such innovative styles are highly valued by consumers. **Small-Sized Furniture Is Trending** Recently, small-sized homes have become a top choice for many working-class individuals and young people. However, this doesn’t mean they are compromising on style or taste. Instead, multi-functional, compact, and transformable furniture is becoming increasingly popular. For example, hairuisi fabric sofas targeting budget-conscious consumers are gaining traction. These pieces are small, creative, and practical, often serving as both decorative elements and useful furniture. Whether placed in a living room, tea area, restaurant, or bedroom, they add charm while maintaining functionality. **Materials Are More Quality-Focused** With fierce market competition and increasing homogenization of products, the need for innovation in R&D, marketing, and customer service has never been greater. Supported by leading enterprises and related industries, the furniture sector is gradually transitioning into a quality-driven era, building unique competitiveness and influence. Over the years, the appeal of furniture has gone beyond just style—it also depends heavily on material quality. According to Guo Xiangyang, General Manager of Senbao Furniture, while many know that solid wood furniture is better than particle board, few realize that even solid wood may not be entirely natural or pollution-free. When selecting solid wood furniture, it’s important to consider the material and craftsmanship. For example, pine wood furniture made from Nordic Finnish pine is ideal. Additionally, the surface treatment plays a crucial role, with water-based varnish being the most eco-friendly option. Unfortunately, many second- and third-tier manufacturers imitate top brands but use inferior materials and coatings. Guo also mentioned that furniture made from natural materials like rattan and hemp, or new materials derived from plant waste such as banana leaves, represent the future of the industry. **Branding Is More Important Than Ever** Some say the core of product marketing lies in branding—brand, brand, and more brand. What exactly is a brand? It's a force, a symbol of trust, a value, and a concept. For high-quality products to succeed in the market, brand building has become a top priority for many companies. More and more home construction material businesses are recognizing the importance of establishing a strong brand presence. According to Jiuzheng Building Materials Network, many enterprises have significantly boosted their brand recognition and industry influence through increased investment in branding. This not only drives growth but also leads the furniture and building materials sectors into a true brand era.

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