**Why the "Open Two-Year" Shenzhen Open Can Be Successful**
*Date: March 13, 2015, 09:33*
The Shenzhen Open is a youth golf tournament organized by the Shenzhen Open Team League and hosted by Shenzhen Jingao Sports Development Co., Ltd. Though it's only in its second year, it has quickly become a key platform for amateur golfers in South China. According to Zhao Dongping, director of the organizing committee, the success of this two-year-old event—standing out among many amateur competitions in China—is due to its commitment to excellence. The following six core principles have played a significant role in its achievements.
**First, Openness**
1. Shenzhen was built on the spirit of reform and opening up, which is embedded in its culture, identity, and soul. The organizing committee embraces this philosophy by making the Shenzhen Open accessible to teams from Guangdong, across the country, and even internationally. It welcomes all with an open mind.
2. The committee continuously seeks input from participants and stakeholders, valuing suggestions that improve the event. Criticism is also welcomed, and necessary adjustments are made or responses provided. This openness helps build trust and ensures continuous improvement.
**Second, Innovation**
1. **Competition Format**: In the 2014 Shenzhen Open, five different competition systems were used across three rounds. The second round featured match play, emphasizing team dynamics. The final two rounds were structured as two-day matches, with the second day featuring a challenging four-player, two-game format that added suspense and unpredictability.
2. **Ceremonial Innovations**: From puzzle-based kickoffs to unique drawing methods like hole-punching and ball-cutting, the event has always embraced creative presentation. In 2015, the lottery system was simplified, using a box to draw numbers after touching the ball.
3. **Attention to Detail**: From player entry permits to caddy name tags and tee markers, every detail was designed to be distinctive and user-friendly. Even photo collections were part of the overall experience.
**Third, Dedication**
1. The 2014 organizing committee consisted of volunteers who worked without pay. They even covered financial shortfalls themselves, showing a strong sense of responsibility.
2. Referees and photographers were offered friendship prices for their services, significantly lower than commercial rates, reflecting the event’s grassroots nature.
3. Board members and committee members gave freely of their time and effort, especially those involved in the 2015 event. Their passion helped make the event possible.
4. Pride Sports contributed greatly by offering free events, press conferences, and draws, playing a vital role in the success of the tournament.
**Fourth, Integrity**
1. The Shenzhen Open aims to be a true platform for golf gentlemen. The 2014 theme focused on rules, etiquette, and honesty—core values of the game. This year, the committee continues to emphasize these traditions, encouraging teams to maintain high standards both on and off the course.
2. To ensure real team competition, the event follows the Ryder Cup model, requiring 12 players per team. Restrictions on participation help prevent temporary teams and "gunmen," preserving the amateur spirit.
3. Players must participate in at least one event annually, with plans to move to an online verification system next year. This ensures accountability and transparency.
**Fifth, Standardization**
1. The event follows international golf standards, ensuring fairness and consistency in rules and competition structure.
2. Fairness is a top priority. Last year, multiple referees were deployed, and this year, at least five on-site referees are guaranteed for each match. Referees are required to be present and impartial, with no interference from the organizing committee.
3. All rules, guidelines, and team information are openly shared through official channels, allowing full public oversight and maintaining transparency.
**Sixth, Brand Building**
1. The first Shenzhen Open set a high standard with a well-designed system, strict eligibility checks, and strong supervision. These efforts created a positive reputation among golfers and established credibility.
2. The event aims to build a brand alliance, collaborating with like-minded organizations to grow together on the Shenzhen Open platform. Its goal is to become the best team golf event in China.
In summary, the Shenzhen Open’s success lies in its openness, innovation, dedication, integrity, standardization, and brand-building efforts. These elements have not only elevated the event but also inspired a new generation of golfers in South China.
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