**Why the "Open Two-Year" Shenzhen Open Can Be Successful**
*Date: March 13, 2015, 09:33*
The Shenzhen Open is a youth-oriented golf competition organized by the Shenzhen Open Team League and managed by Shenzhen Jingao Sports Development Co., Ltd. Although it’s only in its second year, it has quickly become a significant platform for amateur golfers in South China. According to Zhao Dongping, director of the organizing committee, the event's success among numerous amateur competitions in China stems from its strong pursuit of excellence. Here are six key factors behind its achievements:
**First, Openness**
1. Shenzhen was built on the foundation of reform and opening up, which is embedded in its culture, genes, and spirit. The organizing committee embraces this philosophy, making the Shenzhen Open open to teams from Guangdong, across the country, and even internationally.
2. The committee maintains an open mindset, actively seeking input from participants and stakeholders. Every constructive suggestion is considered, and criticism is taken seriously to improve the event continuously.
**Second, Innovation**
1. **Competition Format**: In the 2014 edition, five different systems were used over three rounds. The second round, in particular, emphasized team play, with two-day matches featuring a four-player, two-game format that added suspense and unpredictability.
2. **Event Presentation**: The 2014 kickoff included puzzles and unique drawing methods, while the 2015 version simplified the process using a lottery box.
3. **Attention to Detail**: From player entry permits to caddy name tags and tee markers, every small detail was designed to enhance the experience and create a unique identity.
**Third, Dedication**
1. The 2014 organizing team was made up of volunteers who worked without pay. Even after facing financial challenges, they covered the deficit themselves.
2. Referees and photographers were offered friendly rates, significantly lower than commercial events.
3. Board members and volunteers gave their time and energy freely, showing deep commitment to the event’s success.
4. Pride Sports provided free services, including press conferences and draws, contributing greatly to the event.
**Fourth, Integrity**
1. The Shenzhen Open aims to be a true platform for golf gentlemen, emphasizing rules, etiquette, and honesty. All participants are required to submit honest scorecards.
2. To ensure real team competition, the event follows standards similar to the Ryder Cup, requiring 12 players per team and strict eligibility rules to prevent temporary teams or "gunmen."
3. Teams must participate in at least one event annually, with digital registration and score submission now required for better tracking and transparency.
**Fifth, Standards**
1. The event follows international golf practices, ensuring consistency in rules and competition structure.
2. Fairness is a top priority. The committee ensures sufficient referees are present at all times and strictly supports their decisions without interference.
3. Transparency is maintained through public announcements of rules, guidelines, and participant information on official channels.
**Sixth, Branding**
1. The first Shenzhen Open set a high standard, building a positive reputation among golfers through quality organization and a strong focus on golf ethics.
2. The event aims to build a brand alliance, collaborating with like-minded organizations to grow together on the Shenzhen Open platform, with the goal of becoming the best team competition in China.
In conclusion, the Shenzhen Open has succeeded not just because of its structure or format, but due to its openness, innovation, dedication, integrity, adherence to standards, and strong branding. These elements have helped it stand out and gain recognition in the world of amateur golf.
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