Furniture trade-in is being "pour cold water" in the industry

Recently, a well-known domestic furniture manufacturer introduced a trade-in promotion to attract industry attention. But yesterday, reporters learned from several industry insiders that in addition to mahogany furniture, furniture is a "one-off" commodity has become an industry consensus.

Phenomenon>>The old furniture can’t be thrown out, but it’s a pity

Mr. Chen, a citizen of Changchun, has just finished renovations. It was a happy thing, but now the whole family is guilty of old furniture. "I have been married to my wife for 5 years. The furniture was bought at that time. Because I rarely touch it, I still look like the new one. But when I move to a new house, I don't want to use the original furniture. No one can send any relatives or friends. The buyers of the old houses don’t want it either. They can’t just throw it.”

Yesterday, when the reporter visited some home stores in Changchun, I learned that most of the furniture, especially the panel furniture, “one-time use” has become a common phenomenon. “One customer yesterday wanted to buy a sofa and asked me about his old house. Can we recycle the sofa, let alone recycle it, or give us no way to do it.” A brand salesperson admits that what the merchant can do is to help the consumer lift the new one and lift the old one. The final result is It is thrown away. It seems that it is not easy to find a home for the "end of life" furniture.

Market>>Individual furniture brands try to "replace old"

The reporter learned that a certain brand of furniture launched a "new-for-new" public welfare activity, giving consumers 10% subsidies, while some old furniture that can be reused will be donated to areas in need. The Changchun area is also among the "old-for-new".

An industry insider said that at present, only one company in the Changchun furniture market is officially promoting the “old-for-new” furniture. If some old furniture is donated to poor areas, it can be seen as an effective way to make the furniture itself play the “secondary value”. s method. However, if it is used for secondary production from recycled furniture, it does not mean much to the enterprise.

Cao Zhiming, secretary general of the Changchun City Federation of Industry and Commerce Wood Products Industry Chamber of Commerce, said in an interview yesterday that in the past few years, several furniture stores in Changchun City tried to launch the "old-for-new" activities of furniture, but in the end they did not continue.

Industry>>Furniture recycling value small effect imitation appliances are not easy to promote

Cao Zhiming admits that in addition to mahogany furniture, including solid wood furniture, furniture manufacturers recycle and reproduce old furniture, accounting for the cost of the dismantling process, the company's cost bills are not cost-effective. If the large pieces of wood on solid wood furniture still have some value, then the plate and upholstered furniture can be said to have no recycling value.

Cao Zhiming revealed that in recent years, the furniture industry in Changchun is not good. If “old-for-new” is a corporate behavior, then this can be seen as a promotion method launched by the merchants, and if you want to change it into home appliances, “trade-in” The same government behavior is not easy to promote. “There is no unified policy standard to define the value of this piece of furniture. Government subsidies are actually very difficult to issue. As far as I know, only Beijing is currently doing furniture “old-for-new”.

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