Starting from July 1st, Beijing furniture re-launching activities will be re-launched, and citizens can enjoy a 10% subsidy for the actual sale price of new furniture. However, the popularity of the store was not as expected, but it was the phenomenon of customers getting together in the weekend. The reason is that the store has used the old-for-new business as a promotional gimmick.
market
Weekend promotion store said it will restore the original price
At 2 o'clock yesterday afternoon, the reporter went to a large home store in the East Fourth Ring. As soon as I entered the hall, more than a dozen promoters flocked: "What do you want to buy? We are making promotions, the last day of the day is discounted, and the original price will be restored tomorrow. Come and see!"
"That is only subsidizing 10% of the original price, and it will be 10% off. We will give you 20% off directly." In a shop called Huari Furniture, when the reporter asked about the trade-in, the staff immediately said Not worthwhile.
She pointed to an order on the counter and said, "We will resume the original price at the beginning of tomorrow. This is the intentional customer who has seen the furniture before. After texting and notifying them, they have come to place orders these days."
In many different brands such as non-same, left and right, Irene, many brands have seized the "last chance" to give a low discount, and "restore the original price after July 1" has almost become the mantra for all clerk to promote orders.
Merchant
Policy regulations are not free to discount promotions
The person in charge of a brand store said: "The old-for-new requirements require all merchants to have a clear price, submit the original price in advance and enter the system of the business committee. After that, as long as they are found to be discounted at random, we are responsible."
He said that discounts in the home circle have become the norm, "the market demand is so big, more and more brands and businesses, only by changing the promotion of the law can increase sales. Now do not let casual discounts, like the lack of legs, and then It’s impossible to get sales with sales promotion."
The person in charge said frankly that in addition to the celebrations and the annual festivals, in the past, as long as the store has a discount of 20%, 8.5 fold. "Now the 10% subsidy at the original price is only 10% off, which is not as good as our usual discount."
Follow up
Trade-in for the first day
Less merchant promotions
Although most of the storefront doors have been labeled "this booth to participate in the trade-in", but compared to the weekend, the merchant's promotions and traffic are significantly reduced.
On the weekend, a discount of 15% off the furniture, the store discount has been restored to 9.5 fold, the staff said that they can participate in the old-for-new, with a 10% subsidy equivalent to 9.2 fold.
Huari Furniture, which had previously sold 20% off, was directly restored to the original price today, and several special products in the store did not participate in the trade-in. "There is a stipulation in the state that the old-for-new trade must be in accordance with the actual price, so the special offer is not participating in the event." The staff said.
Many consumers have expressed doubts about this. Miss Yang complained: "I just finished decorating the house. I wanted to wait for the old-for-news to save some money. This is not as good as the previous activities. Is this a benefit policy?"
Respond
Subsidy policy does not limit discounts or not
So, is the fact really like the promoters and the above-mentioned person in charge said that only the original price can enjoy the renewal subsidy?
The reporter learned from the city's business committee in the morning that the commercial committee did require a clear price for the price of the old-for-new furniture. However, the relevant persons of the Business Committee also stressed that this provision only requires that the participating goods cannot accept the price of the consumer, and does not require a certain return to the original price. "The discount price is also the actual price and can also enjoy the subsidy."
The relevant person in charge of the Commerce Commission said that this time not only did not require the brand to maintain the original price, but also clearly stated that during the implementation of the furniture trade-in, consumers can participate in the trade-in to get subsidies in addition to the company's own promotional offers. "According to the regulations, furniture sales enterprises shall not adopt any means to restrict consumers from enjoying corporate promotion discounts and government old-for-new subsidies."
For the "return to the original price on July 1st", a staff member of a customer service department of a home store said that the current promotion activities of the store are indeed relatively small. “Most brands will be promoted on weekends and will return to the original price on Monday.â€
The customer service staff suggested that the first weekend after the trade-in to the store to see, "the promotion of each brand will generally be announced on Friday, so there will be some strong promotion on the weekend, we do not know."
analysis
Half of the words are still in order to rush sales
"Promotions and subsidies, the words on both sides of the store are only half said. It is a fact to listen to each other separately, but together it is a lie." Mr. Su, a marketer, broke the mystery. "According to the merchant's statement, the discount can be changed by 20%. In the 10% discount, consumers are obviously losing money. The purpose of doing so is obvious. It is through consumers not knowing the policy and seize the time node to rush sales."
"This is the same as the country before the five said that the house to raise prices, everyone is rushing to promote the market at this time, rushing up this month." A person in charge of a home brand store said, "Like our mission this month is 90 10,000, now over 1.35 million overtime. These two days are particularly numerous, and we have sold more than 7,000 yuan a table. We sold seven in one day."
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