Innovation promotes the performance of ink companies

[ppzhan Abstract] Ink, as the main printing consumable, plays an important role in the printing industry. In recent years, as the cost of raw materials has climbed all the way, the printing industry has been sluggish, and the ink market in the middle of the status has directly entered the “price war” stage. Innovation has improved the market competitiveness of ink companies and promoted the development of enterprises.

In 2012, the cost of raw materials has remained at a high level, which has led to a decline in the profit margin of ink suppliers. At the same time, the publishing and commercial printing markets have shown a continuous downward trend.

However, most ink manufacturers have achieved satisfactory results in sales last year due to rising demand for inks in the packaging market, inkjet technology printing and UV curing processes around the world.

Ink manufacturers have never stopped the “steps” of creating profits, whether through the development of innovative inks, new ink production plants, or the introduction of value-added services for key markets.

In recent years, the cost of raw materials has remained at a high level, which has caused the profit margin of ink suppliers to shrink. In 2012, as expected, the publishing and commercial printing markets have shown a downward trend, and the negative impact on the ink market is self-evident.

However, due to the rising demand for inks in the packaging market, inkjet technology printing and UV curing processes around the world, most ink manufacturers have achieved satisfactory results in sales last year, mainly because ink manufacturers have never stopped them. The “step” of profit creation by business methods has yielded pleasing results, both through the development of innovative inks, the creation of new ink production plants, or the introduction of value-added services for key markets.

For major ink manufacturers, developing new products and increasing product productivity may be key factors in their success in 2013.

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