2006 - SKII once withdrew from the Chinese market
News replay: SKII was entangled in the Chinese market due to component problems. In September 2006, SKII decided to suspend its sales in China and temporarily suspend the operation of SK-II counters. However, “SK-II believes that its products are safe, but we still make this decision until we confirm that we meet the relevant regulations for trace chromium and antimony contained in cosmetics sold in China.†After many years, the brand has returned to us. By the side, and has been recognized and loved by Chinese consumers.
2006 - Honey Buddha once exited the Chinese market
News replay: In the first half of 2006, all the counters of "Hoss Buddha" were removed and the products were destroyed. “Hosi Buddha†has not only withdrawn from mainland China, but has also withdrawn from Hong Kong, China and Taiwan for more than a decade. All of this stems from the ineffective sales of branded sales in China. Then, three years later, in 2009, the honey Buddha Buddha returned to the Chinese market with high-profile, and through a series of marketing methods, re-established the market share in China.
2012 - Mentholatum Shampoo
News Replay: In June 2008, Mentholatum's new shampoo was launched in the Chinese market. The shampoo is mainly used for dandruff and is divided into 3 pieces according to “all hairâ€, “dry/damaged hair†and “Ms. hairâ€. However, in 2012, due to the fierce competition in the shampoo industry, the anti-dandruff product market has basically been divided by Head & Shoulders and Qingyang. Mentholatum's shampoo can't continue to be in the Chinese market and announced its withdrawal.
2013 - Ai Natural
News playback: On June 7, 2013, cosmetics brand Ai Natural will officially withdraw from the Chinese market.
The official mail is as follows:
“Thank you for your continued recognition and support of Ai Natural Cosmetics.
Ai Natural Cosmetics (Shanghai) Co., Ltd. imports the "Antegna Cosmetics" manufactured and sold by the parent company "ATTENIR" in Japan to China for sale.
This time, due to the large-scale adjustment of its product line by Japan's Antenia, it is unable to stably supply the stocks of its products sold in China. Therefore, Ai Natural Cosmetics had to decide to end all marketing and sales activities in China.
In view of the above reasons, the Huamen store belonging to Ai Natural Cosmetics (Shanghai) Co., Ltd. will be closed in the end of June 2013; the Ai Natural Tmall flagship store http://attenir.tmall.com/ will be in July. Continue to sell for several months until the end of 2013. After all corporate liquidation projects have been completed, ATTENIR will naturally withdraw from the Chinese market.
Therefore, we apologize for the inconvenience caused to you who have always loved, supported and used Ai Natural Cosmetics! â€
2013 - Revlon
News Replay: On December 31, 2013, US cosmetics giant Revlon announced that it will close its China operations as part of a restructuring plan to save $11 million annually. The Chinese market currently accounts for only about 2% of Revlon's annual revenue. The company's 2012 net revenue was $1.43 billion. The company also said it plans to lay off 1,100 people, mainly in China, including 940 beauty consultants hired through a third-party agency.
Revlon said it expects to include about $22 million in pre-tax restructuring and related expenses, of which about $10 million is for employee-related expenses and the rest comes from sales cuts and inventory write-offs. The company has included $20.9 million in expenses this month and the rest will be credited in 2014.
Revlon said it expects the move to save about $8 million in 2014.
[Extended reading] Revlon withdraws from China's cheap makeup and performs "Palace" in China
2014 - Garnier
News replay: January 7th news, the famous cosmetics group, L'Oreal France will cut off its Garnier brand, stop its sales in the Chinese market, focus on the two popular brands of L'Oreal Paris and Maybelline, mainly because of the sluggish sales . In the mail to the agent, L'Oreal Group called Garnier a "non-mainstream brand."
[Extended reading] Garnier Revlon has successively delisted the cosmetics industry and faces a reshuffle
More:
2014 rumor - Qi Bizhi withdraws from China
News replay: After the events of Revlon and Garnier, Qi Bizhi was also reported to have withdrawn from the Chinese market. This news has attracted a lot of attention from netizens on Weibo. There are also many industry experts who are concerned about this matter. However, the latest news is that the official response of the brand, "The news that Qi Bizhi is rumored to leave China" is not true. At present, the business of Qi Bizhi (China) is still in normal and orderly progress."
2013 forecast - Avon will withdraw from China
News replay: Avon, the international cosmetics giant who claims to “bring the first lipstick to Chinese womenâ€, once dominated the Chinese direct sales market, but now has to “broken arms to stop bleeding†and shut down branches in many regions of the country. Insiders pointed out that after Avon entered China, he has been "unacceptable" and could not find a business model that suits him. In the end, he may not be able to get rid of the fate of withdrawing from China.
But as of now, in addition to closing many of its stores, Avon has not yet completely withdrawn from the Chinese market.
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