Introduction of China's famous solid wood flooring brand Nature Floor

The industry chain is rock solid

Nature Floor is constantly expanding and extending its five-in-one industrial chain of "procurement, R & D, production, sales, and service". With the advancement of the globalization strategy, Nature Floor has a total of 5 major raw material supply bases and more than 20 joint factories in the world; it has taken the lead in establishing domestic first-class product research and development and technology laboratories; in Guangdong, Zhejiang, Shanghai and Yunnan, respectively Established 6 large-scale production bases, manufacturing system with 18 high-standard modern production lines, and built 68 large-scale drying kilns with international level computer numerical control steam drying equipment; in terms of sales system, it has formed a "multi-channel, intensive "The sales system has formed long-term strategic partners with many well-known professional building materials markets and supermarkets worldwide, and the products are exported to more than 50 countries and regions such as South Korea, Japan, Singapore, Germany, Italy, the United States, Canada, Australia, etc .; 2003 In March and October, Nature Floor held a joint declaration of service commitments in 16 key cities across the country, and truly provided users with a one-stop express train service of "Worry-Free". In 2006, Nature Floor took the lead in launching the first "golden nanny service" brand in the industry, and established 68 first-class customer service centers and 168 after-sales service outlets in 168 large and medium-sized cities across the country.

Specialization in the art industry

Nature Floor always adheres to the enterprise spirit of "surpassing self and pursuing excellence" and is guided by technological innovation. It has won more than 30 national technical patents. In 2001, Nature Wood Floor initiated super wear-resistant technology and successively launched steel porcelain Super wear-resistant surface, super wear-resistant crystal surface, super wear-resistant plain surface, high wear-resistance of high-definition surface, and active ecological paint technology have frequently triggered technological revolutions in the industry and solved many technical problems in the flooring industry in China. The industry has made outstanding contributions to the competitiveness of the international market. In early 2007, it successfully developed the natural active ecological lacquer floor, leading the seventh epoch-making technological revolution in the flooring industry, indicating the coming of the era of "green products" in the real sense of the flooring industry.

Industry ZTE is duty-bound

Nature Floor follows the business philosophy of "co-creation, sharing and win-win". Nature Floor is a director unit of China Forest Products Industry Association, vice chairman unit of China Wood Circulation Association and a member of China Wood Standardization Technical Committee. In 2000, Nature Floor became the drafting unit of national and industrial standards for solid wood flooring, setting a benchmark for the standardized development of the industry. In July 2005, Nature invested a huge amount of money to launch the "shuffle 2005" action, which completely eliminated the "black five categories" in the industry, and made positive contributions to guiding the healthy development of the industry. In 2007, the first "Natural Flooring Enterprise Mission Report" was released, which actively fulfilled the responsibilities and obligations of corporate citizens. It is currently the largest solid wood enterprise in China.

Great love and intangible world

With the corporate purpose of "love nature and benefit the society", Nature Floor has been practicing in the field of social public welfare for many years. Especially in the area of ​​greening and environmental protection, in September 2006, Nature Floor donated 10 million yuan to the China Landscaping Foundation to hold the massive “Nature Floor · China Green Journey” large-scale series of public welfare activities. Jia Qinglin, member of the Standing Committee of the Bureau and chairman of the National Committee of the Chinese People's Political Consultative Conference, personally issued an honorary certificate to the chairman She Xuebin, and highly praised the charity of the nature floor. In December 2007, Nature and CCTV's famous music brand "The Same Song" held a "Hello, 2008" large-scale public welfare concert in Shunde, Guangdong, and entered into a strategic partnership with the same song to jointly promote environmental protection. In January 2008, Nature and hundreds of consumers from all over the country gathered in Jiuzhaigou to "pray for the blessing of Kyushu" and launched a series of large-scale environmental protection public welfare activities of "Discovering the Beauty of Nature", which was widely praised by all walks of life. At the same time, a series of public welfare campaigns, such as the China Green Layout Project and the National Green Cradle Student Aid Project, have continued to develop, and the road of public welfare for the natural floor is getting wider and wider.

Leap development

From 1996 to 1997, advanced wood flooring processing equipment and production lines were imported from Taiwan, Germany and other places. Teak flooring was successfully exported to Hong Kong, Macau, Singapore and Europe, and became the first choice for European yacht decoration. The product quality and production scale have developed by leaps and bounds.

From 1997 to 1998, it successfully introduced international fashion products such as croton, carob tea, bafu ruxiang, and iron hematoxylin, and established the development strategy of product innovation and market innovation, becoming one of the well-known solid wood flooring bases in China.

From 1998 to 1999, "Nature Brand" was successfully born in Yingbin Woodware Furniture City. The company's products developed in the direction of serialization and specialization, and the market network spread all over the country's key central cities. "Nature Brand" is gradually favored by many businesses, and the products are in short supply.

From 1999 to 2000, advanced fully automatic UV spray paint line was imported from abroad, the production plant was doubled, and it became one of the most well-known enterprises in domestic production equipment and production scale. The product quality and production capacity have made a new leap in the market The network covers all the provincial markets in the country, and the natural brand flooring has become the designated brand for the 99 Macao return platform, and has become the designated product for many well-known projects in China. The nature brand has started to be in line with the international standards and is moving towards the goal of internationalization. The company's Indonesian processing base and Myanmar processing base have been successfully constructed.

From 2000 to 2001, Nature's products expanded to nearly 40 varieties and more than 100 specifications. And successfully set up a processing and trade base in South America, becoming one of the earliest domestic manufacturers to introduce South American materials in large quantities.

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