The accession to the WTO means that China will truly participate in international competition and cooperation on a larger scale, which means that China's market will be truly integrated. However, at present, the operation and status quo of China's enterprises are extremely incompatible with the needs of the situation and are seriously affected. The development of the enterprise. There is a lot of work that companies need to do in this area. Travelers believe that morality should properly solve and handle the following eight pairs of relationships.
I. Seizing opportunities between protection and liberalization As a special industry related to the ideological front, printing and printing companies have always been valued by the party and the country. A series of preferential policy support and industrial monopoly protection have promoted the development of the printing industry, and all of them have caused a series of problems that are out of tune with the market economy. In the planned economy era, books and periodicals printing companies, especially those directly subordinate to the enterprise, were issued by the competent authorities, the materials were transferred in accordance with the plan, personnel were arranged by the state, and products were all underwritten by customers such as publishing houses. As long as the company organizes its production well, it will complete the planned tasks assigned by its superiors. Although corporate experience is risk-free, it has no autonomy and it has become an appendage of the government's competent department. Although the market economy has grown to the present day, due to the traditional concept, the printing factory has been protected by the task of the government's competent department. The tie and inertness of the production and management that the company breeds have led to weak management, weak sense of competition, and low efficiency. Still hinder the development of the enterprise. However, as the market v. in-depth development, the market laws of the survival of the strong, the demise of the weak must have existing barriers to survival.垆 Printing companies will promote the privilege of protection, and the reform of the decoupling between the party and government organs from the economic entities they manage and the enterprises they manage will become inevitable. Eliminating departmental protection and breaking industry monopolies is a general trend. In particular, accession to the WTO means that on a global scale, companies will enjoy fair and non-discriminatory national treatment. Therefore, book printing companies have faced the harsh situation of umbilical weaning and the harsh reality of market competition.
However, for a period of time after China joined TO, the book printing companies have not been able to freely liberalize. For the time being, they will not be as shocked and shaken as the automobile, telecommunications banking and insurance industries. However, in accordance with the revised "Regulations on the Administration of Printing Industry", although it is not allowed to establish a printing company for printing books and magazines, but it allows foreign-funded cooperative printing companies, this gives us a signal that the printing industry has begun to relax. Although it still has a transitional period, it is only a matter of time before the final release is made in all directions.
Faced with the historical period of opening up my fork, printing companies must first cherish this temporary protection period, review the situation and do a few years of major events, including business philosophy innovation, mechanism innovation, management innovation and technological innovation and talent innovation, and enhance their strength. Increase competitiveness. All protections are deemed as unprotected. They are selected from decision-making to full-scale action, and seize opportunities to compete in the market economy.
2. Establishing a strong position based on strength and strength refers to the formation of a certain scale of operation. Strong refers to the formation of a certain core competitiveness. It's a process of making a big person. In the process of development, enterprises must firmly establish and expand their awareness of being stronger and stronger, use strengths to test and make them bigger, and make them bigger and stronger. Shanghai Otsuka Color Printing Corporation has made a big fuss about its main business, made every effort to highlight its features, and accelerated its development. They formed fists with five fingers and entered the country with leading products of high-volume, high-grade, low-cost, and high-efficiency, making the cake of the main business more and more refined and bigger. Over the past 10 years, assets have increased from nearly 30 million to nearly 400 million yuan. As companies expand, they continuously improve the quality and core competitiveness of the company, strive to implement brand strategy, and continuously improve the quality of products and service quality. With strong ideological guidance to make it bigger, finally the civilian packaging industry has the most advanced equipment, the most complete categories, and the scientific management and service in place. Many of the managers from famous companies such as the United Kingdom, Japan and the United States were all amazed after their visits. They could not think of such a good company in China. We are looking for such companies to package our products. At present, there are more than 30 international brand-name products printed and packaged in this company. Brand-name product packaging sales accounted for 90% of the company's total sales. In 1998, the sales revenue reached 210 million yuan and the profits and taxes reached 160 million yuan, ranking first in the packaging industry in China. Shanghai Otto Color Printing Corporation is not only a big helper, but also a strong example.
Bigger is powerful. Some small and medium-sized enterprises proposed from their own actual situation, do not ask for the greatest, but the best. Although it is not as large as a large company in scale, the competitiveness of a company, especially its core competitiveness, can compete with large companies. The management, talent, mechanism, information, technology, and knowledge are also constantly innovating in the accumulation. The per capita profit is often several or several times that of large companies. Such strong small businesses are not uncommon in Shenzhen, Zhuhai, and Guangzhou.
Of course, big and strong are relative. You can compare with your counterparts, and you can be both big and strong; you can also compare with your own development history, and you can be both big and strong. Greatness and strength are endless, and it is a long course of continuous growth. Today's Greatness and Sutra are not equal to the future. At present, we must pay particular attention to blindly pursuing big and big ones, but neglecting to be stronger and better. There are profound lessons in this regard. This is illustrated by the sensational loss of Chundu, Asia and Sun in the group company. Their blind expansion, expansion of scale, large-scale integration, and cross-industry operations are the main advantages of the original industry. They have also exerted new difficulties, and their ending can only be exacerbated by the dilemma. To make the company bigger and bigger, we must not smash the sesame seeds, lose the watermelons, and only focus on being able to stand alone; to strengthen the enterprise is not only the advanced and complete equipment, but also the hard work, management and mechanism Hard. If you grow bigger in the shadow of the government, and don't work harder, you may well suffer from market inadequacies. In short, being cautious and cautious when doing it bigger and stronger is the top priority. (To be continued)