Six, on the over-packaging and anti-counterfeit printing on the market now popular with some beautiful, exquisite packaging, and some of its packaging even more than the value of the product itself. Often a product packaging to use a variety of printing process combinations, all types of supporting processes. This kind of packaging is considered excessive packaging? Should it be advocated or is it appropriate?
China is a developing country and the market economy is still just starting. Over-luxury packaging is not worth promoting. Even in highly developed capitalist countries (such as Europe and the United States), the packaging is not so sophisticated. Westerners pay attention to the fact that the packaging is, after all, an addendum. It has only sales value and has no use value. Therefore, the quality of their substrates and the perfect printing of their packaging prints are not the same as those of Japan, and they are not piled up like we can do. This may be due to different concepts in East and West. In any case, we must always consider the interests of the general public and pay attention to the environment for sustainable development in accordance with national conditions.
According to different needs of the object, the packaging is divided into high, medium and low-grade, appropriate to engage in some exquisite gift packaging, which should be. Packaging can promote sales and increase product added value. But in the end, people use products, so they need quality products and are not beautiful packaging. For packaging and printing companies, of course, the more complex and profitable the printing process, but not only economic benefits, but also social benefits, when the wonderful, false packaging is filled with inferior products...
Here we must mention the issue of security printing. Some people use anti-counterfeiting as the main measure to prevent counterfeit and shoddy products, which is very unrealistic. Anti-counterfeit printing is just a means. With the advanced technology and open market, you can print and other people can also print, and anti-counterfeit printing equipment and materials can be bought by everyone. We hope that the product manufacturers, especially the operators of brand name products companies, should first pay attention to the sales and purchase channels of the market and block the import and export of counterfeit products. For the packaging and printing of brand-name products, of course, some anti-counterfeit printing techniques can be used, but it is not necessary to pay too much attention. If a packaged print adopts a variety of anti-counterfeiting printing technologies, only experts and instruments can identify the authenticity, then lose the significance of public recognition in sales. Blindly spending too much money on packaging printing to engage in excessive anti-counterfeit packaging outweighed.
Nowadays, more and more beautiful cartons are decorated with screen printing. I also appreciate the effect of screen printing. It is not a bad idea to use silk screen printing as a finishing touch on packaging. However, it should be admitted that its efficiency is relatively low. How can our packaging and printing industry move forward compared to high-speed rotation printing? What? Recently, there is a national famous brand of cigarette packaging, all changed to screen printing, they do not use the original imported high-speed gravure printing line, and rely on hundreds of semi-automatic manual feed screen printing machine 24 hours day and night printing operation Cigarette packs. Such development, if there are more companies to follow suit, is it beneficial to the progress of China's packaging and printing industry? We cannot only look at the immediate profits, but we must see the progress of the entire country and society.
VII. About State-owned Enterprise Reform This year is a crucial year for the reform of state-owned enterprises in China. State-owned packaging and printing companies have gone through the difficult course of 20 years of reform and opening up, and have also accumulated many experiences in the reform of state-owned enterprises. At the same time, there are also many lessons of failures and even bankruptcies. .
Now, in the country, state-owned packaging and printing companies in large cities still have a place, but it is not a monopoly or dominant position 20 years ago. It is not easy to gain a foothold and develop. Private and foreign-funded enterprises have gradually become the mainstream of the packaging and printing industry, and are even more prominent in small and medium-sized cities and rural villages. This is in line with the spirit of the Fourth Plenary Session of the 15th CPC Central Committee and the reality of the packaging and printing industry. The packaging and printing industry is a service-oriented processing industry. It serves the entire society. Enterprises that are composed of various economic components can better reflect the purpose of the service and are more conducive to the development of the enterprise.
The key now is that state-owned small and medium-sized packaging and printing enterprises can and should be handed over to the whole society. What about large-scale state-owned enterprises that have a long history and play a key role? In previous years, there have been trials of establishing different models for joint-stock companies (listed companies), joint-stock cooperative enterprises, and mixed ownership economies. Some succeeded and some failed. The successful business development model is worth learning from, and the lessons of failure should be learned.
The form of state-owned enterprise reform is important, but what is more important is the operator. An entrepreneur with far-sighted vision and overall ability is the backbone of state-owned enterprise reform. Packaging and printing is a service for product manufacturers. It must grasp the market and seize business opportunities. As packaging and printing technology continues to advance, it must lead technology and open up technological transformation. Packaging and printing are related to millions of households, and we must take the lead in our struggle and work hard. In China, there are many excellent packaging and printing entrepreneurs who have achieved brilliant results and should be affirmed.
State-owned packaging and printing enterprises are different from those state-owned industrial and mining, transportation, postal and telecommunications companies that must be controlled by the state in relation to the national economy and the people's livelihood. They can gradually liberalize in the course of restructuring, and transitional workers are multi-investment and various economic components. Foreign capital can be introduced to promote in-line cooperation, and it is also possible to absorb hot money from the society and jointly establish behind-the-shoulder companies. As long as it is beneficial to development, state ownership may not be controlled; the country will also be able to lay down its burden and allow it to develop freely and healthily.
VIII. On the Industrial Policy The packaging and printing industry has its own independent industrial connotation and should be given special emphasis. Packaging and printing are different from traditional newspapers and magazines, book printing, and printing of parts and tickets. They cannot be mixed and managed in the same way. This is clearly stated in the "Management Regulations of the Printing Industry," but it has not been well implemented in reality.
Packaging and printing should reflect the value of spiritual civilization, but it is more important to serve the material civilization. This will add value to the product and lose its value after use. Unlike the publication of spiritual food, it must ensure its long-term political impact on society.
The service function of packaging and printing is its primary responsibility. It is to show the characteristics of the product on the packaging, use it for the customer, or eat it. That's it. As long as China's "Advertising Law" and "Trademark Law" manage its scope and content, it can promote its development in a more relaxed environment.
The scale of packaging and printing enterprises should not be set too far, and large-scale and small-scale production models have already proved to be inappropriate forms in many industries in China, especially in the packaging and printing industry. The figures recently released by the Hong Kong Special Administrative Region Government indicate that Hong Kong's printing industry has risen to the top of manufacturing industry in Hong Kong, with more than 4,900 companies and employing only 44,700 people. The Hong Kong printing industry, which is so advanced and ranked fourth in the world, has fewer than 10 employees per company on average, which shows that our pursuit of large-scale production is meaningless. Small enterprises, talented people, and effective, can better serve customers. This should be taken seriously.
Of course, the packaging and printing industry should also have its own leading enterprises and phased companies, aircraft carriers that can stand up to the storm and dare to fight in the world market. We believe that a large group of chain operations should be formed and a republic that operates through alliances. The scale of the enterprise should not be too large or too comprehensive. It is necessary to promote small, specialized, and specialized enterprises. Everyone has their own characteristics, and each person has the strengths of each person. With expertise, can be exquisite in order to improve. To put everyone's advantages together, the entire packaging and printing industry will inevitably grow faster.
While realizing the structure of the production industry, the state should also adopt certain measures to restrict the production company's poker construction, packaging, and printing plants. There are a lot of product manufacturing companies that have set up their own packaging and printing factories on the grounds that they are not out of the flow of fertilizers and people who are employed, and this phenomenon is still spreading. This is actually another kind of low-level repetition in the adjustment of industrial structure. Although a product manufacturing company may be very rich, it can afford to be the first in the world...
We welcome those wealthy product manufacturers, using joint ventures or investment forms, participating in packaging and printing companies, and you're out of funds, I'm out of technology, work together for the community, and seek better economic and social benefits. Many western large enterprise groups do this, and many multinational corporations stationed in China do the same. They do not intertwine their own prints, but instead identify qualified suppliers and establish close partnerships. This will increase the scope for choice, strengthen the competition between packaging and printing companies, and ultimately promote common progress.
In fact, the product manufacturers themselves are responsible for packaging and printing, but in the end they have suffered losses. In this regard, there have been some failures. Because of the long time, the technology of such printing plants is limited and the products have not developed, which will inevitably lead to inertial expansion. It will eventually become another form of “big pot of riceâ€. They will put on their own shackles, lose their quality, and increase their losses, but will Not to go; the packaging is getting worse, and even affect the product sales, and finally had to invite outside the professional printing plant printing and packaging, and he had a big burden. This phenomenon is worth pondering about the leadership and the operator of the product manufacturing plant!
The industrial policies for packaging and printing should also take into account the geographical distribution. The country should have a unified plan. Packaging is an accessory product and should survive and develop in close proximity to the product factory. It should not be solved by long-distance transportation. Therefore, to prevent blind projects on various places, we must first have a market and build a printing factory. The demand for printing equipment varies from product to product, and you can't see what you can do to make money. Otherwise, nothing will be done if the business fails. It is hoped that local leaders will first plan their own product development projects in the region, and then consider what kind of packaging and printing plants to build. In accordance with local conditions, they will inevitably occupy the right time and place and achieve faster development.
Finally, regarding the industrial policy after China's accession to the WTO, it is hoped that there will be improvements in magnetic research. Examples include restrictions on foreign investment, regulations on advertising printing, and trademark printing. It seems that all should be relaxed, especially in the same way as publishing printing. After the relevant national policies are clarified, we will actively make suggestions to promote the vigorous development of China's packaging and printing industry.