Problems with the Design of Journal Cover Design

As a cultural industry, the periodical industry has become more and more obvious. "Going to the market" is no longer the veil of shame, but the most direct way for journals to compete and win readers and create two benefits. The cover of the periodical is the external image of the periodical - the primary packaging. With the variety of journals and fierce competition, it is increasingly showing its importance. Therefore, more and more periodical publishers have taken the cover as an important part of the binding process, creating a cover design with the concept of modern marketing.

Problem articles

I. Inadequate innovation, serious similarities

As we enter the galaxy of magazines, it is very difficult for some journals to discriminate between journals at the first glance without carefully recognizing titles. The main reason is that the cover lacks creativity, especially for some journals that are not well-known and have a small circulation. Plagiarism and imitation of famous journals are serious. For example, there are more than one journal on the market that imitates the cover ideas of the novel Monthly, Reader, and Story. Innovation is the vitality of all art. Taking a short ride to follow the trend may bring short-term benefits, but giving up the self-image shaping will certainly have no vitality.

Second, the production of rough, low standards

Some journal cover designers lack professionalism, have superficial understanding of the cover design, are mediocre in design, are relatively crude in production, are more casual, have low standards, and have low printing quality. An inappropriate analogy is like a village woman who sells eggs, and takes a piece of flower cloth on her basket.

Third, old-fashioned, aging aesthetic concept

The pen and ink should be on time, and the cover design of the periodical is no exception. The American editors of some journals do not pay attention to the study of art theories, the updating of knowledge and the improvement of artistic skills. They do not conduct market research, do not pay attention to the readers, hide behind the door in the studio, and design for design. They are subjective and aesthetically pleasing to readers. His understanding has stagnated at a level for many years. The cover of the design still remains at the level before the 1990s. It is out of touch with the market and out of touch with readers.

Fourth, did not consider the continuity of the journal, style is not fixed

On the cover of some periodicals, there has been a great change in the use of pictures and styles on the cover of the first issue and the next one, and the fluctuations keep making it difficult to distinguish the true features of the publication.

V. Lack of brand awareness

The cover design is the commanding point of the brand image of the periodical. It directly influences the audience's awareness, favorability and reputation of the brand. However, the cover design of some journals lacks brand awareness, and they do not pay attention to VI (visual identity) services when conceiving layouts and selecting pictures, which affects the promotion of periodical images and is not conducive to brand building.

Steel Office Cabinet

Mobile Metal Cabinet,Filing Cabinet With Drawers,Storage Mobile Filing Cabinet,Steel Filing Cabinet

Locker & Wardrobe, Steel Office Cabinet Co., Ltd. , http://www.nbmetallocker.com