In recent years, the health effects of tea have received widespread attention, and the worldwide trend of tea drinking has risen rapidly; at the same time, the competition of tea production companies in the market has become increasingly fierce. In addition to expanding the production of organic tea, and further improving the quality of tea, the competition is also a major issue in the packaging of tea, innovation and change. Therefore, today's tea packaging is more and more exquisite, more and more colorful, has become an important part of tea marketing activities and tea culture.
1, tea packaging fully reflects the characteristics of humanities
The practical value of tea packaging lies in its prevention of moisture, high temperature, odor, direct sunlight, and avoiding long-dew space. Tea is provided with suitable temperature and humidity to maintain the quality of tea; at the same time, tea leaves after packaging are also easy for people to buy. , carry and store. However, with the development of commodity economy, packaging design must not only have practical functions, but also reflect cultural characteristics and meet the requirements of the times. The so-called "first-class products, can not be separated from the first-class packaging" is this principle.
China is the hometown of tea. Tea culture has a long history and a long history. Drinking tea in daily life is a traditional way of people's leisure. In accordance with it, tea packaging and tea utensils should also be beautiful and elegant, with a certain taste. Therefore, a good tea packaging and decorating should at least have the following four characteristics: First, it has a strong national color or as a product of local folk culture, so that the production and marketing of the two cultures resonate and promote consumer development; second is to Emphasis on people's feelings and desires - humanity. For example, the application of “Long Feng Cheng Xiang†to the packaging of ceramic gift teas fully reflects people’s emotional pursuit of “good luckâ€. The third is implicit. With no exposure, it is delusional and it becomes a kind of connotation beauty. Such as the reproduction of tea tea box on the elegant shape of the tea and alluring soup color, producing tea in the mountains and mountains, surrounded by haze, peaks and Pinnacles, etc.; four is to emphasize the mood. For example, the folk customs in ancient Chinese paintings show that this product has a long history and creates an artistic conception of tea tasting, which brings unique cultural enjoyment to people.
At present, tea packaging has already broken through the traditional model. In addition to packaging such as tin boxes, paper bags, paper boxes, and plastic bags, the elegant wooden packaging, delicate and exquisite ceramic packaging, and novel and unique technology packaging have entered. Supermarket shopping malls attract people's attention.
The wooden packaging is quaint and unique in shape, applying various artistic methods such as carving, inlaying, and calligraphy. There is no lack of masterpieces among them. It is highly tea culture. The use of its packaging tea not only does not lose the color, smell and taste of the tea, and is less prone to mildew.
Ceramic packaging occupies a certain proportion in tea packaging, exquisite and elegant, colorful, coupled with the unique shape, some refined and beautiful, some elegant and elegant, some of the pot body has also been carved, inlaid, gold, silk printing and make-up The earth is decorated with a view that is pleasing to the eye and can suit the taste of more people.
In recent years, with the warming of home decoration, various kinds of process packaging have become increasingly popular. The technological packaging of tea leaves can be used to preserve tea as well as ornamental. Modeling is often new, unusual and special. It is not only inviting, but also very modern. From the material point of view, there are metal products, glass products, composite products, placed in the home, inadvertently add an Oriental art bit. It has also been widely welcomed by consumers.
2, tea packaging to comply with relevant regulations
Tea packaging design must not only have practical functions, reflect humanistic characteristics, but also comply with relevant regulations.
For example, although tea has a health care function, according to the national compulsory standard GB7718-94 "General Standard for Food Labelling", it is not allowed to promote "therapeutic foods," "health foods," "strong foods," " “Supplementâ€, “nutritional nourishing food†or other similar expressions; it is not allowed to use the term “treatment of syndrome differentiation by syndromes of TCM†in its packaging label; it is not allowed to name the name of the herbal medicine in the name of the tea, or to use traditional Chinese medicine images Names suggest efficacy and health effects.
In order to protect the interests of consumers, quantitatively packaged commercial tea, its label identification content should be consistent with the national mandatory standards GB7718-94 "General Standard for Food Labeling" and the National Bureau of Technical Supervision issued by the quantitative packaging and weighing regulations. The packaging label for nutrition and health tea should also comply with the provisions of the National Compulsory Standard GB10344-92 “Special Nutrition Food Labelingâ€; the health food production approval number should be obtained according to regulations.
According to the regulations, the contents of quantitatively packaged tea labels must include: the specific name of tea, the list of ingredients (only for tea and health teas, herbal teas), net content, name and address of the processing manufacturer, production (packing) date, shelf life There are 8 items such as shelf life, quality (quality) grade, and product standard number.
All contents of a quantitatively packaged tea leaf must be firmly affixed, printed, stamped or embossed on the packaging container. It is not allowed to place the packing label inside the shipping packing box and allow the retail store to paste it on its own; nor is it allowed to put part of the contents (such as the production date) of the temporarily printed tea label in direct contact with the tea in the plastic packing bag; Use stickers to subsidize the production date. The words used for quantitatively packaging tea labels must be standardized Chinese characters; Pinyin, minority languages, or foreign languages ​​used on the labels must be spelled correctly, corresponding to Chinese characters, and must not be larger than the corresponding Chinese characters. The unit of measurement must use the national legal unit of measurement g or grams, kg or kilograms.
The actual net content of quantitatively packaged tea and the tolerance for the indicated net content shall be in accordance with the stipulated single-piece negative deviation and average negative deviation, and shall not be limited to a small amount. For example, the country's measurement and inspection regulations for imported and exported teas, the actual weight and marked weight tolerances are: 0.1kg for 10kg bulk tea and 0.25kg for 40kg; 0.5g for small packaged tea and 2.5g for 500g.
With the development of market economy, the competition among enterprises is becoming increasingly fierce. Therefore, while improving the quality of tea products, we must also pay attention to the quality of products other than the products, so that enterprises can gain a firm foothold in the fierce market competition, so as to enable users to “look at their productsâ€.
Selection of tea packaging materials
Tea packaging is indispensable for tea storage, shelf life, transportation and sales. Unreasonable or imperfect packaging tends to accelerate the loss of color and aroma of tea. Good packaging not only can reduce the loss of quality of tea from production to sales, but also can play a good advertising effect. Tea is an important means of commodity value and use value.
There are many kinds of tea packaging, and their purpose and role are different. From the perspective of use, it is divided into transport packaging and gift packaging. Transport packaging from the role of quality, but also easy to handle and warehousing; gift packaging in addition to quality, but also take into account the decoration and landscaping features. The volume of packaging, there are two kinds of large packaging and small packaging. Large packaging is mainly used for large-scale storage and transportation; small packaging is to better meet the needs of consumers at different levels. No matter what kind of packaging, the selection of its materials must prevent moisture, gas, and shading. Because various packaging materials have different physical properties such as moisture permeability and air permeability, the effect of preventing the deterioration of tea leaves is also very different. In the past, the general retail tea leaves in the commercial sales department were packaged in kraft paper or tin foil as packaging materials, and high-grade tea was loaded with iron. With the development of the material industry, great changes have taken place in the tea packaging materials. The replacement of the packaging and method has greatly improved, such as the emergence of multi-layer composite materials in recent years, so that the nitrogen filling and packaging of tea leaves a practical, universal stage, and its cost and use are better than the original iron listening. Much more. At present, most of the new films used for tea packaging have good gas barrier properties, which can better prevent the intrusion of water vapor and the escape of tea aroma in packaging bags, and have excellent processing performance, convenient heat sealing, free style, and certain mechanical properties. Strength and chemical resistance, in line with the health standards of packaged foods. Although the cost of the composite film is relatively high, it is indeed an excellent packaging material. At present, the tea packaging films commonly used by manufacturers include: ordinary cellophane, polyethylene film (having high and low pressure or low, high density), polypropylene film, polyester film, nylon film, and using these materials in three or even five layers. Layer composite composite packaging film, such as cellophane/polyethylene composite film, stretched polypropylene/polyethylene/unstretched polypropylene composite film. These materials are generally used as small packaging materials. Usually when selecting, the moisture permeability should be less than 1 (unit: g/m2/day) as far as possible. The oxygen permeability is relatively suitable when the moisture permeability is similar. Mao tea produced by farmers is transferred to a refined tea factory for processing after being acquired by a purchase station or a tea factory. This large amount of tea, in the course of transportation packaging, in the past used bag packaging, in recent years began to promote the use of sacks lined with plastic bags or coated plastic sacks, its moisture-proof effect is better. The packaging of finished tea is more elaborate. The packaging for export tea is plywood box made of plywood. The inside of the box is lined with aluminum foil kraft paper. Most of the domestic tea is made of plastic moisture-proof bags inside the carton. Large-scale storage of oolong tea and black tea usually uses the carbon method. The method and principle are generally the same as the lime block storage, with charcoal as the moisture absorption material. The method is to burn the charcoal first and then cover it with a brazier or a crock, so that the charcoal can be extinguished without oxygen. 100 grams of charcoal packed in a clean cloth is placed in a tea jar or small tin bucket. The tea bag wrapped in soft white paper is then loaded. The mouth of the can or bung is covered with several pieces of soft paper, and the pressure is smooth. Wooden boards, to prevent the leakage of tea and external humid air into people, generally can achieve better preservation effect.
Air-purging and nitrogen-filled packaging is a new method for the storage of famous teas in recent years, and its use is more common. The method is to first dry the tea to a moisture content of about 5%, not more than 6%, into the aluminum foil composite bag, the bag mouth is sealed with a heat sealing device. The air in the bag was pumped out with a breather type nitrogen-purging machine, and was filled with pure nitrogen, sealed and sealed, and placed in a tea box for storage. The pumping and nitrogen-filled packaging can generally be stored for 8 months. If it is sent to a cold room, it will still have better quality after one year.