Faenza Yan Bangping: Make Faenza's brand better and better

Yan Bangping, General Manager of Faenza Business Unit

[Reporter]: Thank you, Yan, for accepting our interview. As a first-line brand of ceramic sanitary ware, Faenza has more than 2,000 outlets across the country. How is Faenza's sales in the Northeast market?

[Yan Bangping]: The Northeast market, like the national market, has maintained rapid growth in recent years, especially as Harbin, the capital city of Heilongjiang, has taken the lead. This time, the fourth largest city in Heilongjiang, Jiamusi Faenza The grand opening of the store also marks the 2nd and 3rd line markets in Heilongjiang Province, with a comprehensive upgrade. I believe that Faenza's growth in the Northeast market will be even stronger.

[Reporter]: This Jiamusi opening event is very popular and the atmosphere is very hot. What is your expectations for the opening of Jiamusi Faenza?

[Yan Bangping]: The whole event was relatively successful, with sales exceeding one million on the opening day. In addition, through this activity, we not only promoted Faenza's brand, but also let Jiamusi consumers see Faenza as a very dedicated service to consumers. I hope to provide consumers with more and better products. At the opening of the business, we saw that the consumers of Jiamusi were very enthusiastic about purchasing products. Our products and decoration are very recognized, so I think this event is very successful.

[Reporter]: It seems that the brand awareness of Jiamusi's consumers is still quite high. At the opening of Jiamusi, I saw a lot of dealers in the Northeast region gathered here. How do you see the regional interaction between dealers?

[Yan Bangping]: It should be said that all Faenza dealers and manufacturers have the same goal. It is how to better serve consumers and constantly strive for the improvement of consumers' quality of life. Then, our dealers around the world learn from each other and promote each other. Through regional interaction, we can improve the level of our Faenza service to our customers, including the decoration of the store, the management of the store, the after-sales service to the consumers, etc. I believe A brand is made by everyone's efforts, and a big family like Faenza can improve each other through such linkage. We hope that the dealers and companies all over the country will build a learning team. With the development of the enterprise, the development of the market, and the improvement of consumer demand, we can continuously improve ourselves and make the Faenza brand better. .

[Reporter]: I believe that Faenza will be better and better through such regional linkages. In 2010, real estate suffered the most stringent purchase restriction policy in history. As a downstream industry of real estate, the ceramic sanitary ware industry has also been affected to varying degrees. What is the market situation of Faenza in the first half of 2011?

[Yan Bangping]: The ceramic sanitary ware industry is closely linked with the real estate industry. The state implements a series of purchase restriction policies on real estate, which makes the real estate transaction volume decline sharply. This situation will definitely affect the related industries. However, Faenza's sales in the first half of the year are still very good, and still maintain this good upward trend. Under such a severe macro environment, such fierce competition in the industry can still maintain good growth. I think the big factor is The result of the brand's continuous accumulation over the years has accumulated a good reputation among consumers. Of course, we have also done a series of work in such a tough environment. Through the design of products, through the control of product quality, through the service to consumers, we have gained the trust of consumers. We have strengthened our services to consumers, making Faenza's service system in the country even better and making consumers more satisfied. This is also the basis for our brand to grow in the face of the market.

[Reporter]: The Jiamusi Faenza store opened grandly, and the store design is also a classic. How do you evaluate the decoration style of Jiamusi store?

[Yan Bangping]: When ceramic consumers have no consumer demand when they are in Europe, the attention is still very low. Then, how can the company truly understand and fully understand the situation when the company pays attention to it? The storefront display of the terminal is very critical. The Jiamusi Faenza store is a good example of the Faenza brand, the brand's style and the brand's height. This store has a good blend of ceramic tile products, fully demonstrating Faenza's aesthetic, elegant and artistic product style and design. Let consumers experience the high quality of life of Faenza.

[Reporter]: Yes, today's opening scene, lively and extraordinary, I believe that it is inseparable from our luxurious decoration. Now Weibo is another new communication tool and platform after the community and forum. As far as I know, Faenza has opened the official Weibo on some well-known websites. How do you think about Weibo?

[Yan Bangping]: Weibo is a modern communication platform. We regard him as a tool for communication and communication with consumers. It is closer to consumers and more directly listens to the needs of consumers to improve us. Products and services. To enable our company to think more about the issue from the perspective of consumers, to find and meet the ever-increasing demands of consumers.

[Reporter]: Thank you again for accepting our interview.

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