For the limited edition I believe many people are no stranger to the word in the "fashion circle" the highest frequency. As the name suggests, the limited edition is to limit the circulation, once a product is limited circulation, the work requirements will be higher, but also more collection value. It is not hard to see that the watch manufacturing industry introduced some limited edition watches every year. Why watches keen to launch limited edition? Specifically, there are four points: 1, to commemorate the issue of a special day. Such as the brand's anniversary activities, branded history has a turning point in the history of the moment. Before Omega in order to commemorate the great moment of human exploration of the moon, released two super professional moon table Apollo 11th "40th anniversary" limited edition, of course, that moment is also an exclusive memory of Omega. Stainless steel watch and 925 silver medal (limited edition of 7969), platinum watch and 24K gold medal (limited edition of 69). Table equipped with the year's super-professional lunar prototype used in the prototype and the 321-type movement belong to the same series of famous Omega 1861-type movement. 2, to attract more attention and enhance brand awareness. There is a saying in Chinese that "things are rare and precious", the more precious the more precious things. Limited edition means less circulation, a limited number of products will naturally lead to more attention. This measure is also helpful for brand awareness, because the limited edition increases the brand's exposure. In fact, this situation is most easily observed from museums and auction houses. The popularity of many brands needs to be reflected in records of museums and auction transactions. Of course, the limited edition also meets the buyers in the reward and investment needs. 3, product quality and technology show. Limited edition and conventional version of the design will be different, under normal circumstances, the limited edition watch design and production will be more complicated. Few top brands launch limited edition on simple series or simple craft watch series. Moreover, complicated and high-end styles are time-consuming and labor-intensive in the production process, with excellent quality and inevitable output. Limited sale of the watch better reflect the brand has a superb craft and unique. 4, to promote market development. Limited edition, in the final analysis is still a market problem. Limited means more scarcity, suggesting that the collection of high value. Although a limited number of limited edition, on the other hand, raise sales levels. The needs of people are not similar, because the limited help market segmentation, to meet the needs of different groups of people. Common forms of limited edition include independent numbering and control of production. Independent numbering limited edition watch is the most common form of limitation, that is, when the introduction of a table has been set to produce a total output, each produced a total sequence which is a few. Collection of independent number limited edition watch iron rules of the game is better. In addition to the most common independent number of limited edition, there are like the control of the annual output of the limited amount or control the total output of the form. Namely, each watch does not have a separate number, but this model is bound to produce a small quantity. It may produce one or two or dozens of products a year, or no matter how long it is made, this watch will be discontinued when it turns out to be a real hit. Although the limited edition of extraordinary significance, the collection of high value, to a certain extent, is the embodiment of honor and identity, but also to remind everyone sensible treatment. Not all limited edition makes sense, knowing that the annual production of some major brands is essential as a watchmaker. The meaning of the limited edition to withstand scrutiny, if the limited edition is only for future promotion, such a table is not worth buying. The limited edition is best combined with the rare craftsmanship and sophisticated features that will be tested and the room for growth in value will be staggering. Of course, some "limited editions" have proven to be wise investments, even though they may not be "limited" under the guise of first-time sales. These watches are usually from first-rate brands, subject to objective conditions can not be large-scale production. This is the rule of the luxury world, the harder one gets, the more people want it.