Barcodes may be replaced by electronic tags
Recently, Zhang Qi, deputy director of the Electronic Technology Committee of the Ministry of Industry and Information Technology and executive chairman of the China Information Industry Chamber of Commerce, revealed at the Fifteenth Beijing International Printing Information Exchange Conference that the electronic label market closely related to the printing industry has been continuously in the country3 The annual growth rate is between 45% and 50%. At present, China's electronic label industry ranks third in the world. Electronic tags (RFID) are composed of chips and antennas. Electronic tags can collect information in real time and have a dynamic traceability function. They are widely used in transportation, farming and animal crop cultivation, libraries, tickets and other fields, especially in alcohol, meat, medicine, dairy products and food. The role of safety supervision.
In fact, electronic tags are no longer new to the publishing industry in China. However, there are many applications of electronic tags in libraries, and the application of electronic tags in publishing units is almost blank until this topic is launched. There are two main reasons for this difference. First, the use rate of RFID tags in libraries is much higher than in bookstores. If a book is borrowed 20 times, the label will be used 20 times, and the bookstore is for sale. The book is sold and the logistics is over, and the label is no longer used. Second, the different nature of libraries and publishing and distribution units has also caused this difference. As the publishing unit of an enterprise, the cost of using electronic tags must be considered. At present, the value of electronic tags in the publishing industry is more reflected in logistics. In Beijing, after a new book is published, it can be put on the shelf in less than a day. Such high efficiency is attributed to the scientific management system of the Beijing Publishing and Distribution Logistics Center. Beijing has made full use of the characteristics and advantages of the capital's cultural publishing resources, established the country's largest publication distribution center, and further established the leading role of cultural and creative industry key projects in the entire industry. Not long ago, the communique of the sixth plenary meeting of the 17th Central Committee of the Communist Party of China, which had just been printed by the publishing house, was put on the shelves of the Beijing Book Building that afternoon. What can make such a quick response is the Beijing Publishing and Distribution Logistics Center in Taihu Township, Tongzhou District. The books on the shelves of the Xinhua Bookstore, such as Beijing Book Building and Wangfujing Bookstore, are from here. Beijing Publishing and Distribution Logistics Center has a construction area of ​​250,000 square meters, consisting of 80,000 square meters of Beijing International Book City, 125,000 square meters of warehousing and logistics distribution centers, and 45,000 square meters of supporting service centers. It is currently the largest in the country. The publication distribution center and the book display and exhibition center. There are the most automated pipeline transmission system, automatic sorting system, electronic tag automatic identification system and information management system in the country. A book comes here as if it has an electronic account. The demand will get feedback at the first time and be sent quickly. The electronic label of publications has brought convenience to logistics and greatly increased the speed of listing of books.
At present, many people believe that electronic tags will replace the bar codes of publications such as books and audiovisual products. Compared with the passive manual sequential reading method of barcodes, RFID technology has obvious advantages in replacing barcodes with electronic labels. Electronic labels instead of barcodes can reduce the re-entry labor after books enter the logistics link. At the same time, embedding electronic tags in high-end books and audio-visual products can strengthen copyright protection, prevent piracy, and facilitate information management in all aspects; embedding electronic tags in limited copies can check the authenticity of each limited copy Pseudo, trace its manufacturer, logistics channel, sales location, sales price, sales date and collector information.
However, while bringing convenience to electronic tags, it should also be seen that its cost is much higher than the bar code used in traditional publications, which has become the biggest bottleneck in the industrial application of RFID. Wang Xiaohong, a professor at Shanghai University of Technology, quoted examples from other industries: "According to the introduction, the cost of producing electronic tags is more than 1 yuan or even 2 yuan, which is indeed very high compared to bar codes that cost only a few or even a few cents. If a book is worth 10 yuan and the label is added 2 yuan, the reader is definitely not willing to pay for the label. At the same time, the electronic label must be unified for successful application. Because the label involves publishing, printing, and distribution in various fields, if there is no unified standard , Will cause many problems. "
However, no matter how difficult it is, electronic tags are the future trend, and the convenience it brings to the publishing industry can also be seen. Next, how to reduce costs and unify standards will be a problem in front of the publishing interface.
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