Analysis of the Problems in the Ceramic Bottle Market

For the ceramic industry, of course, the most famous is Jingdezhen. Jingdezhen ceramic products have high technology in bowls, tea cups and wine bottles. They gather ceramic crafts everywhere. However, it lacks certain characteristics.

Take ceramic bottles, ceramic bottles do not have a high degree of independent innovation, most of the bottles in the appearance of the pattern with a small difference, but in fact both the firing method and the production of the same time. Let people have the feeling of "replacement with drugs". The traces of imitation are quite obvious. This does not matter to the buyer, which one mainly depends on the price. Such a market is not good for ceramic bottle manufacturers.
 
The brand positioning of ceramic wine bottles is not clear enough. Each manufacturer can produce high, medium and low grade wine bottles. The key lies in how to let buyers remember the brand. This requires ceramic bottle manufacturers to create a brand culture concept. Focus on building brand culture. A single-mindedness to be a culture, to create their own characteristics, so as to attract buyers.

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