△△ ZARA founder Amancio Ortega and daughter Marta ZARA founder Amancio Ortega has surpassed Bill Gates to become the richest man in the world. On Wednesday, shares of Inditex Group, which owns multiple brands such as ZARA and Massimo Dutti, rose 2.5%, while Amancio's personal wealth rose 1.7 billion to 79.5 billion U.S. dollars, surpassing Bill Gates and becoming the richest man. Are advocating a downturn in the retail market, ZARA told us that the physical clothing retail market is still unlimited, unlimited business opportunities. With a lot of garment retail trade exchanges, they are very confused: what are the advantages of the physical store? What to do to make the store to better survive? Many people say that the impact of e-commerce, however, can only see the virtual shop, the store is able to prove it. Customers to the shop selling clothes, the biggest concern is that the pictures do look good, but do not know what to wear after. The advantages of physical stores in this area is extremely obvious. Excellent physical store, is to make some customers remember, even us as good friends. After the clothing store, should become a social place, not limited to the sale of goods. The store is not bad, but you did not do well. So, the question is, since the store has a chance, how should we work hard? First of all, a good clothing entrepreneur, know what time to do something, be able to put a reasonable allocation of limited time . There is no goal of management and sales certainly can not make a difference. Regardless of the store manager or employee must be given their own daily minimum investment time and effort to learn and summarize, including product knowledge, sales skills, customer service maintenance, no input is no output. Similarly, customers also have the same size, the sales of sales staff is usually not the largest number of customers, but can grasp the important customers. Each method of sales is time-bound, and we need to summarize, reflect on, and experiment with new ways every day. Second, every garment entrepreneur wants to sell more clothes, which means more money can be earned . But our wishes and the needs of customers are sometimes contrary to. Blindly marketing, so that customers buy unsuitable goods, after the customer will certainly be upset and unhappy, will not visit again. Do not understand their clothes, it is difficult to do a good job of marketing, do not listen to the needs of customers, eager to sell products is a less effective way, please remember this famous quote: Sell a customer you want, buy her than you Some things are a lot easier. In many cases, selling expensive products is better than selling cheaper, of course, more value. Garment business to be flexible, few customers as sales staff can understand their own products and industries. In most cases the customer does not have a salesperson who knows his own needs better. A buyer does not have confidence in product sales, because they are not professional. Clothing stores have such problems, we must allow customers to understand your product, understand the benefits of this dress to customers, can solve customer demand problems, so that customers trust you, dispel customer's doubts, and thus Make a purchase decision. Finally: Regardless of whether customers buy or not buy clothes, we must provide customers with a consistent service . Can not because the purchase intention is not reached, and the attitude changes. Customers who do not have shopping, also potential customers, will also be able to communicate their shopping experience. So, to each customer to provide enthusiastic service as the goal. For frequent patronage, the large amount of old customers to buy, give them a holiday card to write a thank you card. This thank you card is unique and distinctive. You can write some poetry, share some business experience, the mind whether customers like it or not, customers received, the purpose has been achieved. Clothing business, not the most intelligent people success, nor is the most stupid people successful, but the most hard-working people success! Not the fastest people succeed, nor the slowest people succeed, but the most successful success! Not the strongest success, nor the weakest success, but the most willing to adhere to the success! Not beautiful success, nor is it ugly success, but know how to cooperate and grateful success!