Since the renovation of the flagship store on the Continent Avenue in Rome, this new concept of architecture has been promoted by LVMH in all major cities around the world. The new design incorporates the brand's iconic architectural elements back in time The traditional origins of the Mediterranean and Rome reflect the collision of Italian classical culture with the modern atmosphere. The store mainly uses the typical marble and stone in the ancient Roman architecture, using classical geometric patterns and giving them a modern interpretation, traditions and innovations are continuously intertwined. 63 square meters of boutiques entrance, decorated with black antique marble and ivory travertine columns, two huge windows with a consistent personalized color and fabric. The design is inspired by the Maglia Pantheon, a decorative mesh from the Roman Pantheon, reverberating with the window under a light copper backlight. Ivory Travertine at the Entrance The stone pillar faces the customer and surrounds one of Bulgari's classic logos: the anise-star pattern made of red porphyry, symbolizing the balance, harmony and order of the universe. Eight lines symbolize the four reference angles (North-East, South-West) and four moments (Summer Solstice, Winter Solstice and Equinoxes, Fall Equinoxes). In the mythology, the anise star means "Roma Caput Mundi", that is, "all roads lead to Rome." At the same time, the original anise-star pattern is also part of the ground-floor decor at the flagship store at Conradotte Avenue in Borgarre. In addition to marble, the ground is also decorated with Italian walnut parquet floor, decorated with gradient star pattern, creating a bright Italian atmosphere. Internal room floor, square and circular pattern of checkerboard is also derived from the Roman Pantheon floor bold design. In the main hall of the central, two oval display cabinets to attract customers to enter the store to explore Bulgari classic series. Above the counter is the Vistosi chandelier suspended by two oval-shaped Murano crystals, which set off the luxe products and elegance of the Bulgari. The classic Condotti window with Imperial Saffron silk trim on the wall is as if you're at the flagship store at 10 Conradotte Boulevard Rome. Ancient and modern, the balance between tradition and innovation is the essence of Bulgari brand concept, and the decoration and furniture of the store perfectly show this idea. Inside the 200-square-meter store, the architect Peter Marino personally selected pieces of furniture designed by an Italian designer with a tradition of Bulgari that reminds us of the outstanding design that influenced the world in the fifties and sixties of Italy Teachers, especially Carlo Scarpa and Franco Albini. To further enhance the customer's elegant shopping experience, the shop features wedding rings, men's wear, accessories and VIP areas where customers can enjoy private spaces and select the most luxurious Bulgari products. Semi-private area decorated with breccia marble and Maglia Pantheon bronze grid screen. The elegant VIP lounge reproduces the Salottino Taylor in the flagship store at Cordoba in Rome. The antique-style armchair (inspired by Osvaldo Borsani, the famous furniture designer), the onyx oval coffee table, and the rich, rugs complement the atmosphere of the 1860s. The vaulted ceilings in the lounge are complemented by an uneven pattern reminiscent of the dome of the Pantheon in Rome. The backlit Murano crystal chandelier creates the light that sunshine penetrates Roman buildings. Bulgari Art Museum-like store design fully highlights the style of the brand: the wall hung classic celebrity photos - such as Elizabeth Taylor passionately kiss the scene of her lover Richard Burton, they are Bulgari Represented by the Italian enthusiastic lifestyle advocates. Original Source: http://www.vogue.com.cn/jewelry-watch/news/news_12g197d632ee43dc.html