The design trend represented by the precious culture and unique style formed by traditional Chinese folk art has a significant impact on today's packaging design. Folk art is circulated to the people of the past and serves the life of the working people. The artistic style that is loved by the working people is reflected in the packaging design. There are many contents in the packaging design... The application of traditional folk art in packaging design The design trend represented by the precious culture and unique style formed by traditional Chinese folk art has a significant impact on today's packaging design. Folk art is popular in the past and serves the working people. The artistic style that is loved by the working people is reflected in the packaging design. 1, the use of paper-cut culture, shadow culture, New Year art: As we all know, paper-cut culture, shadow culture, New Year art is a two-dimensional art form of flat expression, a wide range of applications, application is also very flexible, is a strong vitality The art form. For example, the art of paper-cutting in southern China, through a pair of scissors, a piece of paper can express all kinds of emotions in life. The author's thoughts and feelings are realized in concise composition and modeling. Shadow art is a unique folk performing art in China. Unlike paper-cut art, it is influenced by lines and can produce strong performances. The art of new-year paintings has spread widely in our country. Representatives of the regions such as Yangliuqing Tianjin and Taohuawu Suzhou are the carriers for people chanting heroes and praying for peace. The living of the working people is the fertile ground for the growth of these art forms. It comes from life, so it has a strong atmosphere of life. In the modern packaging design, the element of the traditional folk art style is refined and applied to the formal beauty rules. The concrete expression is to achieve the function of deepening and highlighting on the basis of the theme, and while performing the packaging art, Packaging has become an effective dissemination of culture. More and more packaging design works have recognized the importance of folk art, and they are the processing techniques that can express the content in depth. They are also the organic combination of form and art through art forms that can arouse resonance. 2. The application of the clay sculpture art, ceramic art and packaging container: The folk art of clay sculpture used to be mostly children's toys. It is simple in shape and primitive in color, but it is full of artistic features that can fully express the characteristics of the expression object. Exaggeration is full of childlike interest, and ceramic art is the country's artistic quintessence. Both celadon and white porcelain embody the ancient Chinese exquisite porcelain making techniques. In the modern packaging design, not only the patterns on the clay and ceramic containers are applied to the outer packaging, but also applied to the packaging of the containers. This "return complex" is manifested and implemented. This return complex is a call for traditional culture and folk art styles. It is not only for people who understand local culture but also for dealing with foreign cultural shocks. It should be clearly understood that this return is not a copy of "traditional" copying, but the use of traditional formal notation to express packaging design styles with new materials, new technologies, and new ways. The specific expression of traditional folk style in packaging design is the effective use of traditional cultural elements, and it is adapted to market needs and the requirements of the times. What is more, under macroscopic observation, microscopic and meticulous adoption and absorption of folk art elements will transform abstraction into concrete images, turning inorganics into organic ones. The use of these traditional cultural elements in packaging design has a certain historical and cultural significance, because any ethnic culture is an integral part of the world culture. Although the geographical environment, climate, cultural traditions, customs and habits, and social economy of each country are not the same, the national styles of different countries have emerged, and it is precisely because of these differences that they constitute a gorgeous family of the world. The logo is also a profound cultural imprint. The significance is mainly reflected in the following aspects: The charm of history and culture: Under the current situation of economic globalization, many packaging designs are "internationalized," but in some details can still be distinguished, in the design has a certain focus and theme, this is The historical and cultural heritage of various countries can bear, and our country has a long history of thousands of years. In which we not only inherited the enormous material wealth given by our ancestors but also had more precious spiritual wealth. As our descendants and grandchildren, we have no obligation to bear the blame. It should be carried forward. Packaging design itself has a certain degree of particularity. It not only has certain practicality, but also has a certain degree of artistic appreciation. Many excellent designs not only greatly enhance the product's popularity, but also enable consumers to meet the psychological needs of the pursuit of art. Therefore, the use of traditional folk art in modern packaging design can reflect the eternal charm of history and culture. Embodied in a certain era style: We know that in today's social economic wave, commodity circulation speed is extremely fast and the elimination rate is extremely fast. For products to succeed in marketing, it is not enough to depend on the superiority of the product itself. The requirements for the positioning of product packaging and the environment of the times, and the clever use of traditional folk art in packaging design are not obstacles to the circulation of products. If properly designed, it should be said that it is still a permit. The connotation of both form and spirit: packaging design conveys product information to consumers through visual elements through its own unique art form. This information reflects the basic situation of the product and the characteristics of its use. In addition, there is also the designer’s thinking. And the expressed design culture and design style must have a certain combination of appearance and intension, and folk art provides such a broad stage for designers. Many excellent packaging design works have been remembered by people for many years. The main reason is that designers have grasped the depths of consumers' hearts. Therefore, the interpretation of the artistic conception of the packaging design is the refinement of the designer's own emotion and the re-creation of the artistic image. From the point of view of traditional culture, folk art is a nation or country that gradually formed with its unique production and life style in the long-term historical development, is the enrichment of the nature of the nation and its manifestations, and is the foundation of human development. soul. There is still plenty of room for packaging design in this area, but this does not mean that you will be able to quickly become familiar, you need a deep understanding of culture, not simply put a simple pattern on the packaging or draw a Peking Opera mask This is an extremely superficial understanding of folk art. The blending of the nationalization style and the international style needs to correctly handle the relationship between internationalization and nationalization. This is somewhat similar to the high realm of Go art. It absorbs and learns from each other in comparison or struggle, and correctly handles the relationship between old-fashionedness and newness. To stay in the pure visual form of design and creative points, but to go deep into the essence of national culture. Source: Art Puzzle