With growing public awareness of anti-counterfeiting, anti-counterfeiting printing technology has evolved into a comprehensive and widely adopted method, gradually increasing its market share. According to the latest research report by Pine Co., Ltd., titled "Global Anti-Counterfeiting Printing Market Forecast 2018," the global anti-counterfeiting printing market was valued at USD 26.1 billion in 2013. The market is expected to grow at an average annual rate of 5.5% over the next five years, reaching USD 33.8 billion by 2018.
Anti-counterfeiting printing involves various techniques such as anti-counterfeiting design and plate making, advanced printing equipment, and specialized inks and papers. From a technological perspective, common anti-counterfeiting methods include engraving and plate making, computer-designed patterns, intaglio printing, rainbow printing, pattern alignment, double-sided printing, multi-color wiring, multi-color overlay, micro-printing, latent images, invisible images, and interference printing. These methods are increasingly being integrated with cutting-edge technologies to create more sophisticated and secure anti-counterfeiting solutions.
One of the most popular innovations in this field is the QR code. A two-dimensional barcode, it uses a matrix of black and white patterns arranged in a specific way to store data. Unlike traditional barcodes that only encode information in one dimension, QR codes can hold much more data in both horizontal and vertical directions. They were developed in 1994 by Denso-Wave in Japan, with "QR" standing for "Quick Response," reflecting the goal of enabling fast decoding of the stored information. QR codes are now widely used in Japan and South Korea and have become one of the most popular two-dimensional barcodes globally.
In the food industry, QR codes are being used to enhance product traceability. By scanning a small QR code on packaging, consumers can instantly access detailed product information, including the production process, batch numbers, and even raw material sources. This helps ensure transparency and builds consumer trust.
Raw material suppliers often attach QR-coded labels to their products, which contain details like the manufacturer, expiration date, and other relevant information. When these materials are received in a food production facility, the QR code is scanned, and the data is automatically recorded into a database. This allows for real-time tracking of materials throughout the supply chain. Each QR code label includes information such as the material number, name, storage date, and supplier, ensuring full traceability from source to shelf.
By leveraging QR codes, manufacturers can improve efficiency, reduce errors, and provide better visibility across the entire production and distribution process. This not only enhances security but also supports sustainable and responsible business practices.
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