Su Taiju's furniture Li Qiang: Honesty and quality to win

Reporter: Hello, Mr. Li, please tell us about the current development of Sutaiju and the participation of Shenzhen Exhibition.

Li Qiang: First of all, I would like to thank Shenzhen Furniture Fair for giving our company a platform to showcase the new American-style pure log series products on the West Coast. We also thank the media friends for their long-term attention to Yageli. Suzhou Sutaiju Furniture Co., Ltd. now has more than 500 employees and more than 50 professional and technical personnel. It has cultivated an excellent team with exquisite skills, team execution and creativity. It is the most prestigious professional R&D and production civil enterprise in East China. One of the well-known companies in 100% solid wood healthy and environmentally friendly furniture. The company has two major brands, three series of civilian furniture. After 8 years of hard work, the products have been well received by users. In the 2011 China Furniture Industry Annual General Rating List, Yageli Wood won three awards in one fell swoop.

Since its establishment, Suzhou Sutaiju Furniture Co., Ltd. has been adhering to the business philosophy of “treating people with integrity, doing things with the right, winning with quality” and implementing the business policy of “doing the simple things to the extreme” in the practice of daily work.

Xianghe Furniture City official website recommended search reading: Su Tai home furniture Xianghe furniture Shenzhen furniture exhibition

This year's official entry into the Shenzhen International Furniture Fair is also one of the strategies in the development of the company. From the perspective of the effect of the exhibition, the dealers responded well to the Tingxi Coast and signed a number of prospective customers on the same day.

Li Qiang, Chairman of Suzhou Sutai Home Furniture Co., Ltd.

Reporter: What kind of product is Tingxi Coast?

Li Qiang: Tingxi Coast is a new product jointly created by Jakarta chief designer Zhou Kang and American home designer Mr. Doug. The new products integrate American West Coast furniture features into domestic furniture design and serve the domestic furniture market. It has created a new American-style pure log home product with American home style. She is not a simple combination of American concepts and Chinese culture, but a perfect combination of American style and Chinese elements. It is the expression of American life concept in the Chinese cultural environment. It is also the combination of two cultural elements and two lifestyles. The new life concept formed.

This product has both the American god and the Chinese rhyme, mainly reflected in the stability and atmosphere of American furniture. At the same time, some Chinese cultural elements have been added, such as Xiangyun, official hats, and concentric knots. Tingxi Coast's new American pure log series products have been widely praised by the market inspection, including the launch of this exhibition.

Reporter: The reason why this time I can participate in the Shenzhen Furniture Fair is said to be because the products of Tingxi Coast attract the exhibition side? What is the core competitiveness of the West Coast?

Li Qiang: Before the development of Tingxi Coast, both we and Douger both conducted a long-term investigation of the domestic solid wood furniture market. And reached a consensus, in order to enable the product to quickly occupy the furniture market, we opened three Tingxi Coast flagship stores in the sixth space of the country's top furniture store, in order to see the market reaction. Soon after, it was recognized by the market. So at the end of 2011, the Shenzhen Furniture Industry Association, which we brought with our products, received strong support from the leaders of the Association for the Tingxi Coast and decided to make a debut at the 2012 Shenzhen Exhibition.

For the core, first of all, in terms of the material of the product, the West Coast is entirely made of ash. Ash is more resistant to corrosion, has a clean texture and good processing performance. Today, I have a colleague who came to our booth. After seeing the product, the evaluation of our product is: it seems to be fake. I am very happy and proud to hear this. Real products can be done like fake, this is the ability, this is what I want, I want to pursue. That is to be able to make the product to the extreme, others think that the product is fake, in fact, it is true, so I am very happy to be able to achieve this extreme.

Second, our core is the Chinese-style Chinese product, and we have worked with Nanjing Forestry University five years ago to help us design a secondary drying kiln. Especially for the kiln, which is designed for us, so that we can control the degree of cracking in the later stage of the product.

In addition, Tingxi Coast has added many elements of Chinese culture: Xiangyun, Xiangyun is supreme, representing noble and elegant, rich in connotation, and concentric knots represent the crystallization of love, coupled with the atmosphere of American homes, the domineering manifestation of itself. And hand carved. Let Ting West Coast stand out in many products.

Reporter: What kind of market planning does Yageli have this year?

Li Qiang: At this year's show, our theme is to occupy the West Coast, occupy Los Angeles, and let all new signing dealers really get to know the West Coast, learn about Los Angeles, and feel the American life on the spot. When the new dealer wants to open a store, we will take him to Los Angeles. All the expenses are the responsibility of the company. I personally accompany them. Also, in 2012, we have a relatively strong support for the new customers who have signed the Tingxi Coast. I have also run four exhibitions myself and have seen countless exhibitions. It can be said that our rebates are unique to the current industry level. .

Reporter: This is a support strategy for dealers. Is there any other support for terminal shopping guides?

Li Qiang: The terminal shopping guide is also our focus this year. We will also increase manpower, material resources and financial resources. Now, we have signed strategic cooperation agreements with mainstream media and professional training companies in some industries. Integrate the resources of all parties, and train terminal shopping guides, store managers, dealers, etc. from time to time.

In addition to the usual training, every major festival, festival promotion, we will arrange relevant professionals to provide guidance and support one-on-one.

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