Happy password for June wedding home textiles

In June, more and more people are getting married. The reporter randomly visited several bedding specialty stores and found that the “80s” who came to buy the crowd accounted for the main body. Most specialty stores display wedding-themed products in a prominent position, and some brands also offer promotional offers for wedding collections.

According to the "China Marriage Industry Development Survey Report" issued by the National Marriage Industry Survey and Statistics Center, an average of 8.11 million new couples are registered and married each year in the past five years. The huge wedding market not only promoted the development of wedding catering and photo studios, but also promoted the prosperity of wedding home textiles. At present, home textile enterprises should be good at grasping the characteristics of the "post-80s" wedding home textile consumer market. In June, let the sales "fire".

Big red is the main melody wedding bedding "not only buy one set"

Generally speaking, Chinese people prefer to decorate with red when they are married, and bedding is no exception. The choice of red is the lively figure of Tugili, which will make the days of the big celebration more festive. “Big red is the main color of Chinese traditional marriage. The more red in the new bedroom, the more festive it is. This year, the big red multi-piece bedding is almost a must-have for newcomers. With the improvement of consumption level, newcomers The situation of purchasing several sets of products at one time began to increase, and the proportion of pink in the total sales was increasing.” Li Na, sales manager of the Joyful Home Textiles Shandong specialty store, said.

Due to the increasing proportion of the only children in the “post-80s”, parents attach great importance to the wedding of these newcomers. In the past, parents bought more wedding bedding for their children. Nowadays, parents and children come together to purchase a lot of things. Although parents think that the big red multi-piece sets are more traditional and festive, young people prefer pink, pink and purple. Easy tones. In addition, some newcomers like the jacquard craft of fabrics, but parents think that the embroidery process is more solemn, so that you can buy two sets or more.

Li Na said that consumers' preferences for the color of wedding home textiles may change with the different regions in which they live. "A couple of newcomers came yesterday. The bride is a southerner. I like the light and bright colors. It is said that the big red is too grand in ordinary life. In order to balance the practicality and reflect the festive style, the new people like to use an eclectic approach. , buy 2 sets of bedding, one of which is a large red wedding day."

"After the 80s" not only needs "the romance of love", but also the "real love". The wedding products launched by Mingchao International Home Textiles are “lovely cut”. In order to express this true feeling, the product strives to achieve excellence in the selection and blending of fabrics, and will be printed, jacquard, embroidered, quilted and other processes. Ingenious combination has made the romantic mood fly in the imagination, and the joyful mood is released in the warmth. It is enough to do the article. In addition, the “blue-and-white style” of Mingchao International Home Textiles can be used as a wedding product or as a gift. Such considerations will inevitably add a hot bargain. “Blue 黛 黛 ” is different from “Love is true”. Although it is also based on romance, "love is really cut" emphasizes warm emotions and decorative effects, while "blue enamel style" uses pure cotton twill printed fabrics, paying more attention to the practicality of the products.

Personalized and powerful "one-stop shopping" efficiency

This year, Joyful Home Textiles not only uses a lot of fashionable elements in the design of bedding products, but also uses some high-tech in the weaving of bedding products to attract young people's attention with designs that can show their individuality. "On the basis of printing, jacquard and embroidery, Happy Home Textile combines traditional auspicious patterns, adding modern and fashionable decorative elements to the design of traditional wedding bedding, showing the long-standing oriental culture and embodying the fashionable and playful modern civilization. This kind of wedding products that use the innovative traditional flower design, buy a lot of people." Li Na said.

The “post-80s” consumer group not only pays great attention to the fashion of the bedding style, but also pays attention to the raw materials for bedding. "They have never suffered from childhood, eating and using the best, plus most of them have received higher education and know how to buy healthy and comfortable bedding," Li Na told reporters. "Like Tiansi Beds such as mulberry silk are not new to them."

The design of wedding home textile products is in line with the user--"80s" aesthetic standard. Qin Jian, design director of Shanghai Yimanqijia (Residential) Co., Ltd., said, “The trend in recent years is not only to sell a certain home textile product, but to pay more attention to the overall combination of home design and furniture effect. The trend is American neo-classical. The chances of using floral cloth are very small. Almost all of them are replaced by plain cloth. Yimanqi will produce products with different themes to cater to the consumer market for different consumer groups."

Ge Keming, the person in charge of the “Feather Blue Dream” home living museum, said that the “post-80s” newcomers will consider whether they are compatible with the overall decoration style of the living room when purchasing bedding, and the bedding becomes part of the overall decoration of the living room.

The “Feather Blue Dream” home living museum, which integrates home textile bedding, towels, home clothes, home accessories, tableware and other products, is a new choice for “80s” newcomers who are keen on “one-stop shopping” to buy wedding home textiles. "'Feather Blue Dream' not only has the home textile brands such as Mengjie, Luolai, Kaisheng, and Joad, but also settled in Supor, Midea, Yadu, Shunfa and other home and home appliance brands. The '80s' newcomer can be more here. Quickly and easily purchase all the items needed for marriage," Ge Keming said.

In addition, some home textile companies actively explore cross-border cooperation with the wedding photography industry and introduce the brand into the creative park. Recently, Leading Home Textiles assisted Shanghai's wedding photography industry to establish a modern wedding home textile art platform – “Minguang Home Textiles Wedding Life Museum”, which is mainly engaged in home textile wedding products in Shanghai Loft Wedding Art Industry Park.

“Minguang Home Textiles Wedding Life Museum” displays a variety of new home textile products to show visitors the current fashion of home textiles. The wedding hall in the "Minguang Home Textiles Wedding Life Museum" not only has a wide range of home textiles, but also offers several unique wedding photography attractions. In addition to shooting, new people can directly purchase wedding products, and refer to the color matching of wedding rooms, which enhances the influence of traditional home textile brands in the “post-80s” consumer groups.

Flap Wallets

Envelope Wallet,Cash Envelope Wallet,Leather Envelope Wallet,Money Envelope Wallet

Guangzhou Jerryan Leather Co.,Ltd , https://www.jerryanbag.com