Qumei furniture refund rate continued to increase to 69%

Last week, Jinghua Home launched a series of reports such as "All Friends Qumei Gujia suffered a refund frenzy" and so on, which attracted a lot of attention. Our reporter traced that this week, only the refund rate of Qumei continued to climb, which was nearly 10 percentage points higher than last week, reaching 69.25%. All friends and Gujia homes both fell. The refund rate in the past 30 days was 14.11%. And 45.58%.

After the series of reports such as “Full Friends Gujia Qumei Furniture Encountered a Refund Frenzy” on Friday, some readers said that they did not understand what the refund rate was. The reporter learned that the refund rate = the number of refunds processed by the seller within 30 days / the number of sellers sold within 30 days. The refund refers to the buyer's return of the original purchase price due to the quality of the product, the receipt of the goods or the reason for the return of the goods. The reason why the three major brands of All Friends, Gujia and Qumei have a very high refund rate even exceeds 100%, because the sellers continue to perform refund operations after the Double 11 and the transaction volume is relatively small. When the number of refunds is greater than the number of transactions, Naturally, there is an alarming phenomenon that the refund rate exceeds 100%.

Judging from the data displayed by Tmall, the refund of Qumei continues, and the situation of All-Friends and Gujia has improved significantly. According to the algorithm mentioned above, the refund rate is reduced, which may be due to the fact that the number of refunds for the two brands has actually decreased, or the transaction volume has increased significantly in the past 30 days. It can also be inferred from the data that Qumei has not improved at all in these two aspects and is constantly deteriorating. For the reason that the recent refund rate has dropped drastically, Gujiajiao explained that the refund rate on the 25th is the number of refunds from 11.24-12.24/the number of transactions on 11.24-12.24, compared with the 18th, although within 30 days, The total number of pens declined not much, but as the number of transactions increased significantly, the refund rate dropped significantly. According to the data provided by Gujiajiao, the double 11 has a total of 25,000 orders, and 900 refunds so far, the total refund rate is 3.6%, which is at a normal level.

The reporter once called Zhao Ruihai, the chairman of Qumei Furniture, and hoped to get a positive statement, but was rejected. The reporter also proposed to send the question by SMS so that it can be easily returned, but Zhao Ruihai said that the e-commerce matter "does not belong to him", do not know how to operate specifically, and refused the reporter's interview request.