For different readerships, each newspaper should present a layout style with unique temperament and personality, or be enthusiastic, old-fashioned, or elegant, and elegant.
In a narrow sense, the most direct manifestation of visual recognition is in format. If you want to create a relatively fixed layout style, you must pay attention to reflect the personality of this newspaper. These features can be reflected in the layout of color, column, the use of pictures and shading, lines and other aspects.
——Use color. Depending on their own positioning, color selection is very important. Such as "Chutian Metropolis Daily", "Wuhan Evening News", etc., pay attention to using their own proprietary colors, carefully select several more sophisticated colors as the basic colors, and then use these colors as the axis to use related colors in the final version . The result of this is that the color of this newspaper is very particular, rich and rigid. If a newspaper does not have its own special color and cannot grasp the color rules very well, the layout becomes garbage. Therefore, the color of newspapers cannot be arbitrary. The unification of the color of newspapers is very important for establishing a newspaper's visual recognition and improving the grade of newspapers.
--Columns. The division of newspapers is very different depending on the positioning of the newspaper. If it is a news comprehensive newspaper, its layout design must have a strong visual impact to attract the audience. The relatively fixed column format is conducive to the formation of the newspaper's overall layout style and will give readers a stable and coherent impression.
--image. First, the shooting of pictures must have personalized features. This requires photojournalists to have a fixed method or have their own unique skills when shooting, so that people can know who belongs to them without looking at the pictures. The second is that the selection and use of pictures should conform to the overall style of the newspaper. In addition to special ideas, how many pictures are used in each edition, and the composition and placement of the pictures should be followed by rules, not piled up randomly.
-Shading, lines. Compared with pictures, the use of shading and lines has been paid less attention in the past. Many people feel that on the layout, shading and lines can be used at will. Where the text is loose, you can add shading or lines. , Totally unaware of their balance to the overall structure of the layout. In fact, the role of shading and lines on the layout may sometimes be decisive. The shape, depth, and quantity of shading should not be arbitrary, but should be rationally regulated according to the visual recognition of the newspaper, and implemented in the process of edition or adjustment.
--title. For the overall visual planning of newspapers, the production of headlines is crucial. On each page, the headline, especially the headline headline, is like the eyes of the page, which is particularly eye-catching. Generally speaking, removing too much decoration, concise and clear, the trend and direction of headline production at a glance, this is also one of the most prominent characteristics of Western newspapers. Making such a title is relatively labor-saving and labor-saving, which is conducive to the formation of the overall style.
--- font. Now most newspapers have realized the importance of the use of fixed fonts on the layout. There are generally uniform rules for the use of headline fonts, but whether a fixed font combination has a personality and whether it is different from similar newspapers is also critical. There is a trend now that the headlines of tabloids use bold fonts and the headlines of tabloids use fine fonts. If you can break this unwritten rule, you may be able to achieve unexpected results and leave a deep impression on the readers.
--- "Leave blank". Some people call "blank" the "fourth element" of the layout. But compared with other elements of the newspaper layout, "blank" is the least valued. Many editors cannot accept "blank", believing that "blank" will make the page very empty. In fact, the newspaper's layout is a kind of art work from a certain angle, just like calligraphy and painting. It should have a certain sense of rhythm and rhythm, and it needs to be relaxed. These can be achieved by "leave blank". Appropriate "blank" with individual characteristics can become a newspaper layout brand, and it is easy to form your own style on the layout.
Building blocks
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