Outdoor Industry Integration into "Internet +" Grasping four major elements Date: 2015-04-28 19:21
The Prime Minister pointed out in the government work report that the Internet + Action Plan was formulated to promote the integration of mobile internet, cloud computing, big data, and internet of things with modern manufacturing, promote the healthy development of e-commerce, industrial internet, and internet finance, and guide Internet companies to expand internationally market. Some practitioners believe that the government work report has indicated the direction of development for China's outdoor industry: building an outdoor industrial ecosystem and realizing the transformation of outdoor industries from product pull to service system.
To build an outdoor industrial ecosystem, a key step is to integrate outdoor industries into the Internet+ era. How to integrate? We believe that we can start with the four stages of cognitive upgrading, information sharing, data mining, and model application.
Cognitive upgrade
Internet + thinking is an ideological change that builds the One Belt and One Road and realizes a global interconnectivity strategy. Outdoor industry practitioners must break their inherent thinking and upgrade to the Internet+thinking model. Only cognitive upgrading can promote the transformation and upgrading of the entire outdoor industry. Only in this way can information sharing, data mining and the transformation and application of new models and new achievements be promoted, and the historical changes promoted by the service system can be realized.
Information Sharing
Ma Yun at the 2012 Global e-Commerce Conference announced the future of the Ali troika: platform, data, finance. In the past three years, Ma Yun’s troika was beginning to advance. In the era of Internet+, does the outdoor industry have its own troika? There are: information sharing, data mining, and model application! The outdoor industry must achieve integration, transformation, and upgrade, and information will be shared. Some brand owners have opened up inventory information to stakeholders such as distributors, affiliates, and outdoor camps, which has greatly promoted product sales, inventory optimization, and brand development. Information sharing is undoubtedly the head of the troika.
Data mining
Adjusting the structure, changing the mode, and stabilizing growth are the inevitable requirements for domestic industries to adapt to the Internet+ era. China's outdoor industry maintains a growth rate of more than 30% every year. It is undoubtedly a blue ocean industry. However, from the perspective of the industry comparison, the outdoor industry is characterized by scattered, small, and weak features. The outdoor industry is also facing the pressure of transformation and upgrading. How does the outdoor industry adjust its structure and transfer methods? Without big data and data mining foundations, it will undoubtedly fall into the trap of making brains. To avoid falling into this trap, we must intensify the regularity and trend data on the basis of information sharing and the formation of big data so as to innovate the development model and allow the entire outdoor industry to embark on a more rapid and healthy development path. Data mining is the sweat of the troika.
Mode application
The long-term development of the outdoor industry is undoubtedly the inevitable result of technological innovation, channel innovation and model innovation. In the era of Internet+, the outdoor industry must form a better model for better serving the outdoor leisure and sports needs of the masses on the basis of data mining, and urgently needs model innovation and application. The innovative application of outdoor industry models should be more integrated with cloud computing, big data, and the perception of the Internet of Things to better serve the needs of individuals and groups in outdoor recreation, hiking, cycling, camping, crossing, extremes, and polar patterns. The application of model innovation is a new engine that promotes the sustained, rapid and healthy development of the outdoor industry. He is just like the horse of the outdoor industry and decides the direction of the outdoor industry and the future of the industry.
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