How big is the ski market about entrepreneurial advantages and disadvantages
How big is the ski market about entrepreneurial advantages and disadvantages Date:2015-06-12 11:06
Most of the entrepreneurs in this industry are senior skiers. Since the end of the last century, China has just skied when it has a ski resort. The password and Lai Gang have also been doing snow sales. Everyone knows each other and is familiar with each other. As skiing is still considered a niche sport, the current snowboard entrepreneurs are senior snow friends and resources are king.
How big is the market?
The number given by Uncle Sun in his BP is 12 billion. At present, the US ski population is 4.3%, and China is 0.4%. Both the password and the uncle think that taking into account the population base, the future China can reach half the level of the United States. This market is also large enough. And everyone believes that the current start of skiing, the future is to seize the market leader in this market, even if this market is not so big, occupy the first day can also be very good.
Another great advantage of this market is that Beijing and Zhangjiakou bid to host the 2020 Olympic Winter Games, which will stimulate the enthusiasm of the people and the construction speed of the venue.
Regarding the enthusiasm and spending power of ski enthusiasts, an example of what Sun Shu said is very vivid: In the ski resorts of previous years, as long as they were enthusiasts who brought their own boards, he basically knew them, but in the past few years it was totally different. There are more and more people with boards.
Consider the unit price of ski equipment: snowboards and ski shoes are similar in price, but the unit price is less than 10,000 yuan. The price of snow mirrors and helmets is basically more than 1,000 yuan. Other protective gear and GoPro have strong ability to consume deeply. . In addition, ski resort tickets, round-trip transportation, local accommodation and other expenses, and coaching fees are all extendable markets.
How do big ladies play now?
The ski market chain is very long, and the degree of information and internetization is lagging behind. There is not yet a platform player, so skiers, skiers and skiers all want to be platforms. Yan Bing, as an investor, has been exposed to a lot of skiing projects. He also agrees that the growth path of the platform is the same as that of other industries. Skiing needs to have a platform before, and some people do vertical.
According to the general entrepreneurial rule, entrepreneurs mostly stick to users at a single point, and then expand to the platform. Lai Gang's recognition may need to find a point to cut in, but he frankly also thinks which point to cut into better. The tert-player believes that any point cut-off will not solve the problem that a person may face in skiing. However, he focuses on coaching by coaching.
It is not easy to find this point, if you want to tap the pain points of senior skiers, the coverage of the crowd is too little. If you look for the pain points for entry enthusiasts, it's hard to get hold of them. If you look for the first time the skier's pain points, but the user's stickiness is difficult to guarantee.
In Ski Aides and Skiing BPs, the first ski crowd was highlighted: They skied for the first time. They didn’t know what kind of sport this was and didn’t know how to get started. So they might need a coach. But now that the instructors on the ski slopes are uneven and it is difficult to provide a long-term guidance, entrepreneurs can improve the initial skier experience by providing information, providing excellent coaches, etc. But who knows that he will not be able to continue for the next time Go skiing?
The idea of ​​skiers is to do information. Of course, this is related to their founders coming from TripAdvisor. Because the market needs education or re-education, we need to start with information and information, let skiers know about the sport first, and then make a difference. Users interact and even lead transactions.
In addition to the aforementioned companies, there are players in the industry, but there are still no successful models. For example, some veteran forums are transforming into travel routes and ticketing services.
What are the pits for skiing ventures?
Seasonality of skiing: This brings a big problem for entrepreneurs. It is the rhythm of the product's iteration. This is what Lai Gang and Qi Shu mentioned. If a product goes online in the winter, after user feedback and improvement iterations, it hasn't done much yet. The snow season can only wait for the coming year. However, if the user is completely inactive in the summer, there is not enough room for product improvement due to the limited sample size. They feel that product iteration can only be done a little bit by increasing the pretest of the product.
The degree of informatization of the ski chain is low. It is generally believed that the entire ski industry is lagging behind the Internet. At present, there are even no mobile Internet products that can be used. The ski booking system has also been very traditional.
Investors recognition: A problem facing the ski venture project is the investor's understanding and recognition of the industry. Several entrepreneurs generally believe that if investors ski, then everything is easy to talk about, otherwise it will require more communication between the two parties.
What other possible opportunities?
The pain points of skiing can be divided into four parts: the first ski, ski instructor, ski equipment and travel vacation.
Skiing for the first time: information and services are more important. For example, to play information is to play like a platform to show how extreme sports can be played, and to attract users to participate in skiing through this fun feature. For example, many people need practical information, such as how to change gear, which ski resort to go to, how to protect themselves, and of course, if this practical information is transferred to offline, it is a service. The market for services may be clearer and easier to access, but it will certainly be heavier.
Ski instructor: As mentioned above, ski instructors are expensive and uneven. How to get to a good coach requires an information + trading platform that involves the binding of the ski field and the ski instructor. This is related to the gym. Some are similar.
Equipment: What equipment should be bought and where to buy is a problem that skiers must face. Because of the lack of information and professionalism in the selection of equipment, it is often feasible to rely on acquaintances, clerk recommendations, and forum quizzes. These are less reliable methods. Integrating information or making technical recommendations is a feasible choice. direction. As for where to buy, it is generally believed that the most cost-effective way to purchase skis is Haitao, and there should be other ways to play.
Holiday travel: If you simply say skiing, foreign countries are not as expensive as you are in the country. What is expensive is peripheral expenses. Therefore, to make a ski trip or holiday, you need to understand ski and you need to be able to grasp some tourism resources in order to improve quality and reduce prices. At present, it is difficult to increase the price of ski-journey and the price is naturally high. However, if someone can complete education on the market through product advantages or resource advantages, there will be great opportunities.
In addition, hardware, industry information transformation, community and social networking will also have opportunities.
Most of the entrepreneurs in this industry are senior skiers. Since the end of the last century, China has just skied when it has a ski resort. The password and Lai Gang have also been doing snow sales. Everyone knows each other and is familiar with each other. As skiing is still considered a niche sport, the current snowboard entrepreneurs are senior snow friends and resources are king.
How big is the market?
The number given by Uncle Sun in his BP is 12 billion. At present, the US ski population is 4.3%, and China is 0.4%. Both the password and the uncle think that taking into account the population base, the future China can reach half the level of the United States. This market is also large enough. And everyone believes that the current start of skiing, the future is to seize the market leader in this market, even if this market is not so big, occupy the first day can also be very good.
Another great advantage of this market is that Beijing and Zhangjiakou bid to host the 2020 Olympic Winter Games, which will stimulate the enthusiasm of the people and the construction speed of the venue.
Regarding the enthusiasm and spending power of ski enthusiasts, an example of what Sun Shu said is very vivid: In the ski resorts of previous years, as long as they were enthusiasts who brought their own boards, he basically knew them, but in the past few years it was totally different. There are more and more people with boards.
Consider the unit price of ski equipment: snowboards and ski shoes are similar in price, but the unit price is less than 10,000 yuan. The price of snow mirrors and helmets is basically more than 1,000 yuan. Other protective gear and GoPro have strong ability to consume deeply. . In addition, ski resort tickets, round-trip transportation, local accommodation and other expenses, and coaching fees are all extendable markets.
How do big ladies play now?
The ski market chain is very long, and the degree of information and internetization is lagging behind. There is not yet a platform player, so skiers, skiers and skiers all want to be platforms. Yan Bing, as an investor, has been exposed to a lot of skiing projects. He also agrees that the growth path of the platform is the same as that of other industries. Skiing needs to have a platform before, and some people do vertical.
According to the general entrepreneurial rule, entrepreneurs mostly stick to users at a single point, and then expand to the platform. Lai Gang's recognition may need to find a point to cut in, but he frankly also thinks which point to cut into better. The tert-player believes that any point cut-off will not solve the problem that a person may face in skiing. However, he focuses on coaching by coaching.
It is not easy to find this point, if you want to tap the pain points of senior skiers, the coverage of the crowd is too little. If you look for the pain points for entry enthusiasts, it's hard to get hold of them. If you look for the first time the skier's pain points, but the user's stickiness is difficult to guarantee.
In Ski Aides and Skiing BPs, the first ski crowd was highlighted: They skied for the first time. They didn’t know what kind of sport this was and didn’t know how to get started. So they might need a coach. But now that the instructors on the ski slopes are uneven and it is difficult to provide a long-term guidance, entrepreneurs can improve the initial skier experience by providing information, providing excellent coaches, etc. But who knows that he will not be able to continue for the next time Go skiing?
The idea of ​​skiers is to do information. Of course, this is related to their founders coming from TripAdvisor. Because the market needs education or re-education, we need to start with information and information, let skiers know about the sport first, and then make a difference. Users interact and even lead transactions.
In addition to the aforementioned companies, there are players in the industry, but there are still no successful models. For example, some veteran forums are transforming into travel routes and ticketing services.
What are the pits for skiing ventures?
Seasonality of skiing: This brings a big problem for entrepreneurs. It is the rhythm of the product's iteration. This is what Lai Gang and Qi Shu mentioned. If a product goes online in the winter, after user feedback and improvement iterations, it hasn't done much yet. The snow season can only wait for the coming year. However, if the user is completely inactive in the summer, there is not enough room for product improvement due to the limited sample size. They feel that product iteration can only be done a little bit by increasing the pretest of the product.
The degree of informatization of the ski chain is low. It is generally believed that the entire ski industry is lagging behind the Internet. At present, there are even no mobile Internet products that can be used. The ski booking system has also been very traditional.
Investors recognition: A problem facing the ski venture project is the investor's understanding and recognition of the industry. Several entrepreneurs generally believe that if investors ski, then everything is easy to talk about, otherwise it will require more communication between the two parties.
What other possible opportunities?
The pain points of skiing can be divided into four parts: the first ski, ski instructor, ski equipment and travel vacation.
Skiing for the first time: information and services are more important. For example, to play information is to play like a platform to show how extreme sports can be played, and to attract users to participate in skiing through this fun feature. For example, many people need practical information, such as how to change gear, which ski resort to go to, how to protect themselves, and of course, if this practical information is transferred to offline, it is a service. The market for services may be clearer and easier to access, but it will certainly be heavier.
Ski instructor: As mentioned above, ski instructors are expensive and uneven. How to get to a good coach requires an information + trading platform that involves the binding of the ski field and the ski instructor. This is related to the gym. Some are similar.
Equipment: What equipment should be bought and where to buy is a problem that skiers must face. Because of the lack of information and professionalism in the selection of equipment, it is often feasible to rely on acquaintances, clerk recommendations, and forum quizzes. These are less reliable methods. Integrating information or making technical recommendations is a feasible choice. direction. As for where to buy, it is generally believed that the most cost-effective way to purchase skis is Haitao, and there should be other ways to play.
Holiday travel: If you simply say skiing, foreign countries are not as expensive as you are in the country. What is expensive is peripheral expenses. Therefore, to make a ski trip or holiday, you need to understand ski and you need to be able to grasp some tourism resources in order to improve quality and reduce prices. At present, it is difficult to increase the price of ski-journey and the price is naturally high. However, if someone can complete education on the market through product advantages or resource advantages, there will be great opportunities.
In addition, hardware, industry information transformation, community and social networking will also have opportunities.
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