The key to double-layered wine labels is the use of high-tech printing technology. The first layer of labels can be easily peeled off, making it easy for consumers to collect or use it to find the same wine from an assortment of wine shops. The second layer details the characteristics of the winemaker's evaluation of the wine. The label is printed by CCL Labels. The company has 25 factories across the United States and produces trademarks for world-famous companies such as P&G and Unilever. CCL participated in the two-year development process of double-labels. Impaq's double-layer tag cost is only slightly higher than a normal single-layer tag. The company's top executives believe that this double-layer label is highly marketable and will likely be popularized in the future.