Leatrice Eiseman, the world-renowned color master and executive director of Pantone Color Research Institute, once said that blue is the best choice for financial organizations. This is what she learned after 24 years of intensive research. The conclusion. According to Eisman, blue is the number one choice for corporate brands because it represents a spirit of trust, loyalty, and dedication to customers.
Change concept
Pantone is very concerned about people's verbal and intrinsic reactions to color, and it will change its perception of various colors over time.
As a color expert, Isman is very willing to help product development, packaging, and design companies accurately communicate their own or product information through the efficient use of color. In a recent webcast show, Eismann talked about the power of color to awaken the potential consumers.
Red color that stimulates and stimulates appetite Red is a color that can leave a deep impression on people's minds. It can always be exciting and evoke appetite. As the most striking color, red is both sexy and bold. It is ideal for printing signs (brighter and brighter the better).
Crimson represents elegance and sophistication, ideal for promoting luxury goods and top services.
Vibrant and interesting pink
When the red becomes boring, bright pink may give people unexpected results. The warm pink not only creates a naughty atmosphere, but also stimulates people's senses through energy radiation. Pink is a color that can quickly change your feelings, especially for men.
In addition to toys and cosmetics, pink is no longer a special color for women. Light pink has long been used in men's fashion, and deep pink and magenta have also been widely used in sports equipment and have been warmly welcomed by young consumers.
Friendly and changing orange
Orange fruit is mainly from exotic countries, and orange was once considered a symbol of wealth. Until recently, this color was widely used in the fast food field and it was favored by ordinary consumers.
In the 1990s, orange was mainly active in the fashion field, but its promotion on the Internet was very fast and it was warmly welcomed by other countries and cultures. The vibrant orange looks very natural and represents a spirit of courage. In addition, it is a very friendly color and is ideal for the production of children's products, especially for children between the ages of three and six.
Fast and attractive yellow
Yellow can radiate heat, vitality and vitality. It has the highest visibility, and is also the color most closely associated with the sun. It occupies a pivotal position in the history of human development and will always be able to attract the attention of the baby.
When children grow to the age they can draw, they will always add yellow to the upper right corner or upper left corner of the paper. Some experts think that this is related to the children's left/right brain or left/right hand usage habits. In addition, yellow also represents a kind of intelligence and curiosity. We can only look at everything in a more accurate, clearer, and more rational way under the premise of understanding and ability.
Stylish and natural brown
With the increasing warmth of outdoor activities, brown has become a favorite color for outdoor sports enthusiasts and fashion adults. Through the integration of colors, such as adding a little blue, green, purple or any unexpected spot color to brown, people can effectively avoid the aesthetic fatigue of this color.
Very cool and very wild blue
The refreshing color not only reminds people of the blue sky, but also gives people a sense of peace, completeness and consistency. In addition to brand images, blue can also be used to make signs. In addition, we can get a very fresh feeling by integrating the different shades of blue. In short, the deeper the electric blue, the more attention it can draw.
Refresh and restore green
In PPT, there are more types of green than any other color, because in the natural world, the green variety is the most abundant, green symbolizes new beginnings and environmental protection activities, which is also the most popular one in the future. trend.
Research shows that green with a little blue is the most popular color. For example, Teal is a color that gives people confidence, elegance, and maturity.
Spiritual and elegant purple
Purple can also express a wide variety of emotions based on changes in tone and color combinations. If it is red, it will be exciting and energetic; but if it is blue, it will give people a very mysterious feeling.
Reliable and comfortable neutral neutral colors are very warm, and are always reminiscent of sustainable resources such as natural fibers and recycled paper. Pure white always represents purity and cleanliness, while black has strong endurance. Eismann said that he always asks the same question and wants all listeners to understand that "black is always the new black."
Changes in tone and texture may change the feeling of neutral colors to people. Whether it is gray or silver can add a touch of bright color to your design.
Relationship between color and audience age
People over the age of 65 are hardly able to distinguish between colors, such as blue and green and lavender colors. These colors are similar, so when the designer designs a product or service for an elderly customer, you can add a bit of warmth between these cool colors to meet the aesthetic requirements of the elderly.
Erratic neon colors
Compared with other industries, neon colors are the most widely used in the fashion industry. However, neon colors are usually short lived. Ithman warns the designers that they must be careful when using neon colors unless they are used on children's toys or other inexpensive items that are relatively short lived.
Integrating colors is the key
Avoiding to use the same color repeatedly on a pattern and on a background is a design-manual task. Red, which was never used before in the financial sector, is now an ideal choice for this industry, but most colors are not solely used in brand designs or logos.
If the financial sector is still willing to choose blue in order to guarantee its own quality, it can also attract attention by adding a little red, yellow or purple in the blue.
The most headache for Issmann is corporate customers' prejudice against color. She said: "If I recommend a color for them, say purple, the CEO of this company may say: 'Oh, no, we can't use purple because I don't like purple.'"
Eismann was shocked that some people would rather spend millions of dollars promoting a product, but at the same time they would choose colors based on their own preferences. She said: "You have to distinguish and choose colors from a professional point of view, rather than depending on your own preferences to determine the fate of a color."