Paris wants to subvert wine bottles: he lost his wife

A few days ago, Paris Hilton's naked appearance failed to save her sparkling brand of sparkling wine. It is said that in order to endorse the sparkling wine PROS-ECCO, Paris did not hesitate to wear a gold paint on her undressed clothes to become a gold girl. Despite her hard work, the sales of drinks are very bleak. Recently, the Italian Ministry of Agriculture is about to terminate production of “Rich Prosecco” canned sparkling wine in Italy, unless Prosecco does not appear on bottle labels and cans.

I believe that in the wine industry, there must be many people who have thought of making wine bottles into cans. Beer and beverages can be made in this form, and they are sold for convenience. Why can't wine bottles? But I don't know how many people have tried this way in history, but in the recent days, Paris Hilton was the worst person to fall. There are always things in the world that cannot be changed at will. It may be due to people's habits or stubbornness. It may be because of culture, or it may just be laws that have been used for a long time.

Of course, in my opinion, what Paris failed to do most was because she chose a product she did not understand. At least, she did not understand the culture of this product, even though the “Topic King” was drinking like a life. , just drunk driving over the classroom.

It is said that this launch of the RichProsecco was strongly opposed by wine producers in the Italian region of Veneto. In their opinion, Prosecco's use of cans in this form of packaging would detract from Prosecco's external image and would reduce the Italian tradition's blistering. The international reputation of wine.

Earlier, box-wrapped wines were all the rage, but after all, this seemingly more economical way of packaging wine was fundamentally different from this Coke wine. BagInBox is composed of a flexible inner bag made of multilayer film and a sealed tap switch and an outer carton. When the liquid flows out, the inner bag is smashed down, preventing the entry of air. Compared with bottled wine bottles that can only be kept for days or even hours after opening, this boxed bag can reach several weeks or more.

However, unlike cans and plastic bottles on beverages, instead of glass bottles, in the field of wine, any form of packaging, whether it is the time of appearance is sought after or criticized, the final result can only rob a small number of consumers .

Disregard the laws and regulations of various producing areas, perhaps the most important of which is people's habits. People often talk about wine culture. In fact, the most popular wine culture is the process of wine tasting. From the opening, to the cup, to the smell, to the final product, the whole process is already familiar to many wine lovers. What I want to say here is that this process is soothing and laid-back. People can use as many prose style sentences as "time flow" to describe it.

It's hard to imagine what effect the above process would have if it were done quickly, and if most of the above processes were omitted, there would be only one cow drink, which would be unacceptable to many people.

Of course, we can say that even if it is cans, we can still find a cup, pour the wine into the cup, and slowly go to the product. But it is only because of this that for more people, when they see cans, they think of Coke unconsciously, they think of Coke culture, and even subconscious minds think of “fast food culture.” This simple, The time-saving fast food culture is exactly the same as the wine bottles bring to people's enjoyment. Miss Miss Paris was unlucky to be here.

However, in the era of fast food, many developments in the future are unknown. It is not entirely impossible for Coke-style wines to be sold one day, or even one day when Paris’s golden nude advertisements are found to be classics. Also unknown.

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