Glen Rossie Whiskey Repositions New Bottle

After the appointment of Status Quo lead singer and guitarist Francis Rossi as the new chairman, whiskey brand Glen Rossie redesigned the bottle and label. The reason why Rossi can chair the 196-year-old whisky brand is mainly because he has acquired a very important minority stake in the brand cellar (Brand Cellar), which has previously bought Glen from First Quench. Rossie. The packaging design institution Pocket Rocket was inspired by the plectrum and redesigned a plectrum-shaped tag and logo for the brand.

David Birchall, CEO of the brand cellar, said that the agreement with Rossi had already been signed when he visited Melbourne earlier this year. He said: "As the Chairman of the Glen Rossie brand and the honorary person in charge, we have reason to believe that he can increase sales of the brand in the UK, while at the same time, such a person who has reached 118 million records worldwide, It's even possible to push Glen Rossie to a broader overseas market.”
In fact, Rossi had a relationship with the Glen Rossie brand on the Status Quo tour ten years ago. This was also due to the proposal of a catering commissioner at the time: There was a whisky bottle with the same name as Rossi on the tour car and it would be a very interesting thing.
It is said that this whisky will often appear on the next tour. The brand cellar is currently negotiating with a number of interested companies, hoping to broaden outbound roads and distribution channels.

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