Most cosmetics are high value-added consumer goods. The appearance of the product has a great influence on the psychology of the purchaser. Therefore, cosmetics manufacturers usually make cosmetic packaging very beautiful and thought-provoking. Of course, this also imposes higher requirements on printing companies, ink factories, and other supporting product manufacturers. It can be found that a considerable amount of cosmetic packaging in China has reached a relatively high level, compared with similar products in developed countries in no way inferior. This is the result of the industry’s perseverance and continuous improvement. It is also inseparable from the close cooperation and high-responsibility attitude of related companies. Pearlescent packaging is playing a very important role in the field of cosmetics packaging. In the high-end cosmetics packaging, the role of pearlescent effect is gradually being paid more and more attention by people in the industry.
According to our analysis, the reasons are as follows: (1) The soft and deep luster conforms to the traditional aesthetic; (2) The design method is flexible and varied; the form is rich; (3) The printing operation is simple and can satisfy the requirements of high-speed packaging and printing. Claim. For pearl paper packaging, most cosmetic manufacturers are not unfamiliar, but specific issues such as: “how pearls are producedâ€, “how to use pearls†and “how to use pearls†are not many Everyone knows. Through the following introduction, we hope to make everyone have a deeper understanding of pearl packaging.
(1) How does pearlescent come into being? In packaging and decorating, there are expression methods that emphasize strong, warm colors and luster: such as western modern style paintings or the traditional sentiments of Africa and Latin America, or the design of Peking opera costumes, using bright show-offs The combination of materials and various bright colors; but on the other hand, there is a subtle, simple, light, generous and peaceful: The beauty of jade, pearls and porcelain shows this attitude. The colors are elegant, the colors are coordinated, and they do not constitute conflicts or contrasts. From the point of view of gloss, they are not sharp, but are gentle, gentle, deep and calm. This is a kind of "static". Using ink to make this gloss on the package represents a class of ideas. Using artificial technology, pearlescent printing can coat ordinary textured paper with elegant gloss, and with different design styles, expresses elegant aesthetic appeal. And this taste is in line with cosmetic products. From the aspect of gloss intensity, pearlescent is not eye-catching with metallic luster. It expresses more of a warm, soft mood.
In short, this is an optical interference phenomenon. The light passes through multiple semi-transparent layers, and light is refracted at each level. The "interference" between these refracted rays forms the so-called pearlescent light. It can be seen that this "luminous" form leads to two characteristics of pearlescent ink: (1) Introverted deep texture and thickness; (2) Uncertainty of position sense. Traditional ink pigments, whether organic complexes, inorganic salts or metallic pigments, do not possess these characteristics. Therefore, pearlescent pigments are defined as an independent class of light and color expression materials. With the development of technology, the variety of pigments of this type has also been gradually enriched. Such as: Merck Iriodin200 series products, through the precise control of the thickness of the titanium oxide layer on the mica, can "manipulate" the interference of light, resulting in the alternating phenomenon of complementary colors; Ir.221 products, observed at most angles, is a faint Yellow; and turn to a certain angle, it shows a light blue luster. The dynamic change brought about by this contrast, we call it "Flip-Flop Effect". Due to the unique translucency of pearlescent pigments, it can be used in harmony with traditional colors, which can evolve a richer color. Sometimes it can be used to increase the depth and depth of a certain color; sometimes new elements can be added to the original color. As a member of the International Fashion Group, Merck has interpreted the use of Iriodin pigments according to the annual fashion colors released by the organization, giving new vitality to product packaging.
(b) how to use pearl printing? In cosmetics, the use of pearl-style printing and packaging there are many. There are hard/jacketed outer boxes, labels made of coated paper, plastic soft packs printed in pearlescent colors, and hoses printed with pearl patterns. These forms are often completed by different printing methods. There are great technical differences between them. We cannot solve all the problems with one solution. We cannot explain various printing methods here because of space reasons. However, there are some basic principles that we can understand, such as an element that is very important when assessing the effect is the pearlescent gloss intensity. In printing, this is mainly related to two factors: the amount of pearlescent pigments and the arrangement of pigment particles. The former is easier to understand, the more pigments in the ink layer the better the effect (of course, more than a certain degree of gloss will not increase); The latter means that if the pigment particles can be arranged parallel to the surface of the substrate, the intensity of reflected light Best; Similarly, the better the surface smoothness of the substrate, the better the gloss effect. In addition, when pearlescent pigments are used to reconcile printing inks, a good transparency of the transfer ink should be used. Otherwise, after a large amount of incident light is absorbed in the ink layer, the reflected light must be weakened. For different packaging materials, we will choose different printing methods considering the adhesion and operability of the ink. Manufacturers need to consider comprehensively considering factors such as the product condition, packaging equipment, and cost. Of course, from the cosmetics packaging point of view, visual effects and style are the first.
(C) how to use pearlescent pigments? How to introduce the next generation of products? How to plan the appearance of cosmetic packaging? This is a major problem that currently plagues manufacturers, and the larger the scale of the company, the higher the brand positioning, the more cautious it is, the packaging design is also The more difficult it is to produce. On the other hand, the fierce competition in the market cannot tolerate the slightest loss. It is very difficult to get back the opportunity once it is missed. There are a number of strong, visionary manufacturers trying to get rid of the embarrassing situation, and develop the packaging in a systematic way that emphasizes efficiency. This is the inevitable orientation for survival and development in this industry. From the perspective of high-grade decorative raw materials, pearlescent pigments are such a product that has wide adaptability, stable performance, and can provide a considerable number of options. “Pearlescent pigmentsâ€, in the traditional sense, refer to white pigments that provide a soft and delicate pearl-like effect. However, such pigments actually processed with mica are not limited to this. Merck's conventional Iriodin pigments are divided into four categories from the color, divided into five major levels from the thickness; both have different colors, but also have great differences in coverage, gloss characteristics. Abroad, nowadays, "special effect pigments" are gradually replacing the less complete definition of "pearlescent pigments." Where is the pearlescent pigment in particular? First of all, pearlescent is a deep, layered visual effect.
The gloss we observe is compounded by the multiple refraction of incident light in the pearlescent coating. So the pearlescent coating shows a pearl-like texture and positional uncertainty. Second, pearlescent has translucency. With the exception of pearlescent pigments, no other color-forming materials can have translucent "body bones" and can perfectly show the color effect. For this reason, pearlescent pigments can be used in color matching with other pigments to create more and fresher visual effects. There are two common types of color combinations: (1) An individual pearlescent coating superimposed with a conventional colorant coating. When the pearl color is on the top, it can reveal the part of the shade below, and the gloss effect is best shown. When the “Iridescent Interference Color†pigment is coated on a dark background, the characteristics of its refraction and background color merge into a faint color and full of mystery. When the color of pearl is below, it seems to form a high-bright background, which adds saturation to the color above.
(2) Pearlescent color can be blended with conventional colors to blend colors. This combination also highlights the saturation of color in pearl luster. It should be noted that since the pearlescent effect is a soft gloss with a low reflection intensity, an excessively large mixed color concentration causes a loss of gloss. Therefore, we recommend the use of a blended color with good transparency, and the addition amount should generally not exceed 3%. In addition, pearlescent pigments have a light color change effect: Here specifically refers to "iridescent interference color" pigments having a "switching effect", such as the Iriodin 200 series. In the above article, I will not repeat them here.
In order to more vividly describe the product and promote its use, the relevant market staff has analyzed and classified the characteristics and application concepts of pearlescent pigments. It is a combination of inspiration and experience: (1) Soft & Care: Through Fine Particles The delicate and delicate silky luster of the pigments forms. (2) Young & Fresh: It refers to the refreshing, bright and dynamic expression provided by medium or fine-grained pigments. (3) Dee-p&Rich: It refers to the color intensity and harmonious color formed by the effective combination of pearlescent and conventional colors, thus expressing the restrained and noble qualities. (4) Aesthetic & Functional: The use of soft titanium pearl luster just can redefine the relationship between hi-tech products and aesthetics.
Through the use of pure pearlescent colors in a large area, we can express the elegant and luxurious style. At this point, everyone has a common understanding. If you have an in-depth understanding of this kind of material, you can exert its unique creativity and show wonderful ideas. Such as: Shiseido (SHISEIDO) moisturizer packaging box is a good example of the use of pearlescent pigments to show product style. The use of pearlescent effects in cosmetic packaging is not uncommon, but most of them are based on light-colored primers, lacking further changes, and some are stereotyped. This box is a bit different, with a pale yellow tone on the surface of the pearl, which complements each other and adds a natural sensation to the overall style. In addition, the UV varnish was applied to the varnish to give a rich, decorative ripple pattern on the moistened pearlescent surface, which enriches the visual experience. Although the box is small, it is not a big design. In the long run, Chinese cosmetics packaging will gradually become large-scale, but at the same time, advanced technology and personalized design will occupy an increasingly important position. The implementation of quality and reliable design and packaging printing will be an important factor in the success of packaging.