At present, the problem facing the furniture terminal is that “the field rent is growing year after year, the profit is getting thinner, the service cost is increased, and the product is homogenizedâ€. Therefore, in order to achieve sustainable profitability, enterprises must build an efficient business profit model and operation team, and form a business model of “strategic benefit sharing, complementary resources, cooperation and win-win development†that is a winning terminal.
We know that business model = operating model + business model + profit model, cost, value, profit, are all around these three. The profits of the furniture industry are divided into high-profit areas, average profit areas, and low-profit areas. Enterprises must accurately grasp high-profit areas, and then design profit strategies and business models based on this profit area.
[Case] ​​"Home 4S service" is to win high profits
In many home stores to fight the scale, fight the times, fight the price, a furniture square will "home 4S service" as the core competitiveness, to win high profits. “Home 4S Service†includes four aspects: physical situational sales, integrated home supporting solutions, information communication platform, and security and security services.
1} Physical situational sales break the space restrictions between store brands, integrate products into the home real scene, create an infectious home space, and make the product display transition to context.
2} The integrated solution is the furniture consultant's in-depth understanding of the customer's home decoration style, floor plan, jewelry and fabric matching, color selection, aesthetic preferences and other details, and then provide personalized furniture configuration.
3} Establish an information communication platform such as store Internet, direct sales network and telephone network, member network, WeChat, etc., to break resource limitations and customer limitations, so that customers can keep abreast of the latest home information and home concepts, customers can also purchase or through the network Troubleshoot the use of furniture for professionals to answer.
4} Ensure that the products are in line with national environmental protection standards, and at the same time upgrade the delivery, installation, after-sales services and other services to a higher level, establish detailed files for the furniture that has been sold, and provide maintenance and maintenance service safety and security services on a regular basis.
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