The old store disappeared, and it was possible to go to the air with the impression; the agent changed, and the brand re-selected the site, and the influx of New products made the viewer feel overwhelmed.
The classic armchair that I saw a few years ago, and then went to the old place to find, even the product with the store, has disappeared. Occasionally, after passing through a furniture city, I once again met this armchair, but unfortunately I had already returned to the substitute in the home, and the fate was exhausted.
The furniture brand that has been sticking to the old place suddenly closes the storefront and pulls the fence. On the day of reopening, the internal scene atmosphere has changed, and even the price of the best-selling furniture products has been adjusted to be high or low. The clerk said: The brand is still the brand, we are another agent.
Since the beginning of this year, those "high-end, atmospheric, and high-grade" imported furniture fields that are considered to be "high-end, atmospheric, and high-grade" have occurred in similar situations. Regardless of how high-profile the brand, agent or home market is to announce these changes, the consumer level is still wondering: Where should the real money be spent when it comes to buying? The long-term use and service of the future, who is the letter?
The new store intensively opened the old store and closed consumers to "catch up"
In the past two years, consumers who like to import furniture at the “high-up†level have found that they have to “follow the brand runâ€, and the shop closures, shop opening and store adjustments have made them feel a little turbulent.
Last week, at the International Pavilion of the North Fourth Ring Road, there were two heavyweight Italian furniture brands, Cassina Cassina and Bottrona Frau. The former represents the highest level of furniture design and manufacturing, and the latter is the best inheritor of Italian craftsmanship. The eye-catching consumers found that the two brands once appeared in COFCO Plaza and Da Vinci Home, and the Yintai Center and the earlier Shang 8 Art District also had their presence.
Previously, French Rochburg home and freehand space furniture also re-appeared, unlike the above-mentioned new arrival brand, the two are the "male-level" brand of the family, one is to change the storefront, one is to replace the agent Business.
For all kinds of "changes", a brand owner who also opened a store at home said that the timing of the different styles of imported brands is very important. If you step on the right and find the right person, there will be a market. Otherwise, only the ability is not in the heart. For example, in recent years, the furniture of contemporary minimalist design has quietly gone, and the imported furniture of classical style has shown a downward trend. Because the domestic high-end consumer groups are gradually becoming younger, their choices are changing. To this end, it is inevitable that furniture brands adjust their cooperation targets and market strategies. Moreover, foreign brands are not “Bai Qiu Enâ€. When they find that their products are not performing well in the Chinese market, they will find new partners immediately. The so-called old friends will be kicked off.
The phenomenon of "God is gone" will continue to "see through the sky"
"God is coming, the ghost is gone, or God is coming, the ghost is also there," the industry insider joked that the competition and replacement of agents behind imported furniture has not stopped. At the same time, we can see that the import of furniture into Beijing and even the Chinese market and the determination to survive is great. All kinds of phenomena show that when many people swear that the domestic home market is in a downturn, more imported furniture has turned into full horsepower. Those who have not come before have dropped the biggest bow to China, trying to stop at the harbor they think is most beneficial.
Occupy the dominant harbor, ushered in the dominant brand, often hit it off. In this regard, Li Wanli, design director of Casina Cassina's agency partner, Beijing Yingfalishi Ltd. Co., said that it is not uncommon for international brands to replace their partners in each country. Brands such as Casina, which is at the top of the international design world, are very cautious in every region and city. They are not pursuing sales, but hope to find the right partner with them. The way to present its classic products and design concepts. If not, they would rather give up.
At the Milan Furniture Fair in April this year, because of the design philosophy and market vision of Li Wanli, coupled with the advantage platform of the imported brand, Casina quickly turned around and opened the 270 square meters. In the flagship store, the story of the collaboration between the architects and Casina, together with the classics, was fully demonstrated.
The century-old classic brand Poltrona Frau is as cautious about the Chinese market as Cassina. Berkuna Flo, who has countless popular children's leather sofa chairs, found that they have more and more fans in the Chinese market. Unfortunately, the previous store did not give the best performance of their furniture products. As a result, the home of the lord vacated the place, they did not hesitate to follow the cooperation of the German and German companies, and at the same time in Beijing Shangdong Design Street also opened a 400 square meters flagship store.
Upstairs and downstairs, many scenes show Chen furniture store atmosphere to catch up with luxury shopping malls
Just like the French brand freehand space that was re-installed earlier and the Roachburg home, the newly-debuted Casina and Berchana Flo's storefronts are also two-storey upstairs and downstairs. Like an international luxury store, the interior is connected by a step staircase, adding to the mystery and big name.
As the leading brand in the home store, the home of the home is attracted by the imported brand to Riza. Therefore, consumers always find that it is not the store is adjusting, that is, the store is surrounded. In this regard, Wang Linpeng, the president of the Real Home, said that the position of Jia Zun is “the best imported brandâ€. Due to different market performance, on the one hand, new brands enter, old brands move out, and on the Other hand, brands themselves hope to be more appropriate. The space is laid out, so the home of the home is inevitably adjusted at any time.
It can be said that compared with the brand independent storefront, the brand's centralized layout of the home is more like the barometer of the imported furniture market. People in the furniture circle observe it to find out the market, ordinary consumers come to visit, you can grasp the trend .
sound
Agent level is uneven
Consumers feel good and bad
The same brand operates in different people's hands, and the feelings brought to consumers are very different. According to industry insiders, whether it is an imported brand or a domestic brand, agents play a non-negligible role between manufacturers and consumers. Some agents are not professional in understanding the furniture, and the training of the staff is not professional, often making consumers feel that the service is not in place. Sales orders are wrong, delivery is not timely, maintenance or replacement is difficult, and so on. In this regard, industry insiders reminded that consumers should not only follow the preferences when purchasing furniture, but also carefully understand the service quality of the merchants.
For the update of the imported furniture brand partners and the change of the sales location, the consumer once asked about the purchase of these brand furniture, what should I do after the after-sales service? In this regard, some related brand agents said that regardless of product quality or after-sales service, the brand will Face and be responsible with the agent. Industry insiders remind consumers who purchase high-end furniture, the identity of their products and proof of purchase must be preserved, in case of problems, seek business help.
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