[ppzhan Abstract] In 2013, the development of the global printing industry entered a stagnation period. The development of the printing industry in many countries is not ideal, especially in developed countries. After several years of rapid development, overcapacity has become a problem that limits the continued development of the printing industry.
As the printing industry is scattered in developed countries around the world, the entire industry is greatly affected by overcapacity. Although small and medium-sized enterprises in Europe and the United States, including large enterprises, have experienced different levels of downsizing and bankruptcy in the past few years, overcapacity is still growing. In addition, new printers are emerging in China, the Middle East and emerging European countries. The investment in new technologies (especially digital printing) is particularly high due to lower daily operating costs and higher returns. These investments by printers in other countries will affect market leadership in Europe and the United States.
At present, the overcapacity of the printing industry in Europe and the United States is at least 40%. This overcapacity directly affects the industry's profits, forcing companies to seek other ways to benefit, such as entering multiple market segments or niche markets, or by acquiring other companies. Open up new markets.
In addition, overcapacity forces printers to continue to reduce costs, resulting in overcapacity or capacity reduction in other businesses.
The economic environment has an important impact on the printing industry in many aspects. For example, the economic environment has a huge impact on investment; the economic environment not only affects advertising expenditure, but also affects all printed products; the disposable income level has an important impact on commercial printing and traditional printing; Small changes in the economic environment will have a series of important impacts; rising costs erode profit margins; strong performance of global currencies.
The main factor affecting economic growth is the “commercial streetâ€, and this year’s consumer spending has barely increased. In addition, the rapid growth of online sales and the shift from physical stores to online shopping means a reduction in demand for printed products, which affects both traditional and digital printing. The growth in the use of electronic POS materials will bring innovation in sales models to retail physical stores.
The rapid development of new technologies is one of the important factors affecting the global printing industry. While increasing productivity, printers can also be able to offer new products to their customers, ensuring that these companies are ahead of their competitors.
Digital printing is an important invention after offset printing. Digital printing machines have been on the market since 1995, so digital printing technology is no longer a "newborn baby." As more companies see the advantages of digital printing in increasing productivity and reducing costs, the digital printing market is also growing rapidly. Digital printing is gaining market share in traditional printing, with the main competitive advantage being cost reduction.
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