In recent years, the Chinese printing market has maintained a relatively fast growth momentum, which has brought good development opportunities for consumables producers. There are international giants competing in China, rushing to the beach, and the rise of domestic manufacturers. This paper combines the needs of scraper in China's printing market and its future prospects, and discusses with the industry to discuss the future development of China's printing scraper market.
Scraper supplier's market structure
The main users of the scraper are the gravure industry and the coating industry. In addition, the further development of flexo printing in China has also broadened the scope of application of the scraper. Since the publication of commercial printing has never been the target customer of the scraper supplier, the decline in the publishing of commercial printing has not made the scraper feel cool.
Daetwyler is a typical representative of the scraper industry. After 10 years of hard work in the Chinese market, it achieved breakthrough results in 2013. The sales volume is close to 100 million yuan. The single brand is leading the way. It is powerful.
Swedcut's sales in the Chinese market in 2013 achieved a gratifying performance, thanks to its innovative sales system, which is more abundant in the selection of single products, and the choice of gravure companies can be increased.
RolfMeyer's strong involvement has increased the lubricity of the Chinese market. It is a traditional German brand, which is specially equipped with high-end international users. It has formed a monopoly in the paper industry, and has further increased its promotion in the packaging and printing market.
In recent years, the Swedish AKE combination scraper and the Japanese coated scraper, which have sprung up everywhere, also have some customers in the market.
The above-mentioned international famous brands occupy a certain share in the high-end market in China, and in the low-end market, as many as 10 domestic brands have established their respective popularity in just 5 to 6 years.
In 2013, it was the first year of the scraper industry harvest. Domestic scraper suppliers have clearly got rid of the initial stage of focusing on copying and ignoring the brand effect.
Despite this, there are some domestic brands such as Maanshan scrapers, low-cost domestic steel strips, self-made or assembled grinding equipment, not high-precision, the pursuit of absolute quantity and customer base, coupled with lower labor costs It has become the absolute king at the bottom of the domestic scraper market pyramid.
However, there are also many domestic cultivators who are eager to study technology and are not satisfied with the development of the bottom market. These scraper suppliers are deeply loved by customers and have also made decisive technological breakthroughs in the coating monolithic technology of foreign monopoly. Has a group of loyal users.
Raw material price impact
All along, raw material prices and stable supply channels are the most important factors for scraper suppliers. Compared with the ink industry, it is worthy of the scraping industry. Fortunately, the supply of raw materials - steel has been stable for a long time, high-end scraper suppliers. The biggest impact is still the cost changes brought about by exchange rate fluctuations. High-end steel comes from Europe, and the Swiss franc, the euro and the Swedish krona have been operating at a high level for the renminbi, and there is no possibility of a price decline in the short term, and the cost is high. Fortunately, Uddeholm, Sandvik and other scraper suppliers are paying attention to the booming development of China's packaging and printing market, shortening the supply cycle through localized production, and effectively eliminating some of the exchange rate risks.
In addition, high-end coating scrapers with high profit margins are still being produced in foreign factories. High tariffs, high production costs, and steel supply cycle still restrict the large scale of many domestic packaging and printing enterprises. use.
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