(4) BENJAMIN WEIL, director of the New Media Department of the British Contemporary Art Research Center, once planned the "Digital Art New Media Exhibition" in Shanghai in 1998. He believes that artistic works must first propose the concept of the artist and then the most ingenious technique. And smart solutions to complete it. Art works are related to each person's way of thinking. Concept-driven creation is artistic creation, and if it is achieved only through technology, it cannot be called artistic creation. This just clarifies the relationship between artistic creation and technology application in the new media art. In 1996, "ETIME" magazine once discussed the difference between the concept of NETART and ART IN NET, which first depends on the technology, or the concept of the artist, to effectively determine and influence the creation of art. The former is technical, while the latter emphasizes the humanistic concept of creativity. This is similar to similar disputes that occurred in the early days of VIDEO ART. Is it the concept of using technology or the use of technology as art? The pure standard of classification.
Network art can bring a lot of different feelings to the audience. For example, some works use text and performance to explain each other and explain the works to each other, and provide opportunities for the audience to make and jointly complete the works. Unlike traditional art, online art allows the work to communicate directly with more viewers. In some international network art exhibitions, there is a way of displaying works called web architecture. The audience sees the works under the guidance and leadership of the artist, and the artist introduces the intentions of the works. The art critic You can also comment at the same time. During the entire network architecture visit, the audience’s online behavior will not differ much from the actual situation, just as we usually visit other art exhibitions.
In terms of art itself, new media art originated from the conceptual art of the 1960s, as well as from early futurism declarations, dada behaviors, and 70 years of representational art. Communication and cooperation have become the focus of artists' attention in the creation of new media arts. They are constantly exploring new patterns of behavior and new media in an attempt to explore the possibility of creating new ideas, new human experiences, and even a new world. Many artists are deeply interested in getting the audience to participate in the work, and the definition of the artwork itself is no longer determined by its physical form, but rather by its formation process. In short, the fascination with the metaphor and model of the new science throughout the 20th century, especially the quantum physics at the beginning of the century and the neuroscience and biology at the end of the century, greatly inspired the artist's imagination.
(d) Is art integration technology or both commercialized?
However, there are also some problems that make people feel confused and confused. As Roy Ascot and BENJAMIN WEIL, they rarely talk about the artist's artistic creation. They talk more about the application and mastery of new media technologies and the market issues of new media art. This gives People have the illusion that the most important thing in the new media art is not artistic creation, but how to guide art to use new technologies to dominate the market. Of course, this may have something to do with the birth of new media art and its close relationship with commercialization. Roy Ascot believes that for 21st century artists, the problem of construction is more important than the problems presented. He said: "The interest in Internet, bioelectronics, wireless networks, smart software, virtual reality, neural networks, genetic engineering, molecular electronics, robotics, etc., is not only related to the creation and circulation of our works. It is also related to the new definition of art, related to AESTHETIC OF APPARITION, as well as interactivity, connection, and transformation. “Appearance†aesthetics replaced the old “AESTHETIC OF APPEARANCE†aesthetics. The person only cares about the appearance of the object and some specific absolute value.However, the new AESTHETIC OF COMING-INTO-BEING attempts to evolve technology through the transformation of scientific and technological culture, which is invisible to the world. The forces form an interaction."
He added: "The truly creative digital artist is not that he will use new technology, like picking a recipe from a recipe, but will use new technology to expand the market, test the limits of technology, and then promote its transformation. Therefore, we are looking for highly responsive intelligent machines and systems that can even predict our needs and show a certain degree of self-awareness (but not artificial consciousness). Therefore, artists who are exposed to post-biological culture are How do we operate? We must expand our search for new funding sources and supporters. Old-fashioned markets dominated by dealers and galleries are incapable of treating such a short-lived, but constantly moving, self-defining and self-converting market. Compared with the tradition of art and the closed paradigm it creates, it seems that we are more likely to accept new discoveries and new attempts in science, and at the same time, the interpersonal communication system, the human-human intimacy, and the global Internet center. The interconnectedness of wisdom means the emergence of a new form of spirituality. Scientists, high-tech people and businesses, building meaningful alliances - they not only challenge and test our creativity and imagination, but also provide us with the possibility to weave and even realize illusions. If these companies do not exist yet, then we They must be invented. After all, Silicon Valley startups are very similar to the IPO-Initial Public Offering and cultural and conceptual arts in terms of investing in pure ideas and innovative behavior. While our digital and post-biologists are investing their intellectual and financial resources in their work, they will create new behavioral patterns, new social organizations, and the relationship between mind and technology, as well as between physical and bionics and telecommunication systems. Affinity."
From Roy Ascot's conversation above, we seem to get the impression that new media arts will gradually integrate into media technologies; new media artists will be transformed into media technologists or replaced by media technologists; new media arts It will be more commercialized; new media art will exist for the existence of media technology and will develop for the development of media technology. This is why people are confused and confused. However, no matter what the future of new media art will be, it will inevitably exist and develop with the development of IT industry and INTERNET. We do not have to rush to give new media art what kind of conclusions.
New technologies will continue to develop rapidly. The influence and participation in art and design will also become deeper. Art and science will work together in our lives, or the boundaries between art and science will become increasingly blurred. It may be an unavoidable reality. However, we also cannot equate art and science in this regard and believe that new technologies will turn art into science or science as art. Technology pursues uniformity, standardization, and finalization, because only in this way can it meet the mass production of industrialization; the art pursues individuality, originality, and seeking for the opposite sex, because only in this way can we satisfy the aesthetic taste of human beings. We can use a new technology as a means of creating art. However, we cannot regard a new art as a method of technological invention. (Text/Tian Yingtuo)