V. Problems and Prospects of Dynamic Packaging Design
The emergence of dynamic packaging also brings some inevitable problems. With respect to dynamically packaged static packages, it is literally known that such sales packages appear to the consumer in a static form. Static packaging can be seen everywhere. A good static packaging, static packaging also has its irreplaceable advantages: the surface of the plane design is a good artwork, and even can be used to collect. At this point, the current dynamic packaging is still not enough, but I believe that it will be a long time, dynamic packaging will solve this problem, when dynamic packaging with downloadable features, so good graphic design can be Downloaded by consumers.
When it comes to the popularity and popularity of dynamic packaging, this technology is used by some unscrupulous merchants and it will hurt consumers. For example, some edible products, the most important of which are the production date, shelf life and durability conditions, it is difficult to change the information on the static packaging once printed, and this becomes very important in dynamic packaging. Simple, as long as the goods are not sold, just change the data in the chip through the computer, or enter some commands that will automatically change the date on a regular basis. If it is connected to the Internet, it will be easier. This has greatly hurt the interests of consumers.
Another point is that dynamic packaging currently has a lot of inconveniences in transportation. The display screen must be very careful not to damage the bumps, and the chip can't be shocked. Therefore, the cost of transportation obviously rises. The original number is several hundred yuan. After the consumer' s hand reaches the consumer's hands, he may have to turn up several turns, even a dozen or more turns.
Dynamic packaging is just a new thing today. Although a small amount of dynamic packaging has been introduced in Western countries, it is far from replacing traditional static packaging. The interaction of dynamic packaging is indeed very adaptable to today's social forms, but for now, there is not enough technology to master dynamic packaging. Most high-end complex dynamic packaging contains high-tech components. Like the memory materials mentioned above many times, although it is currently under development, it is far from universal. The cost of such dynamic packaging light packaging with memory materials is not Philippine, it is currently impossible to use low-cost products. There are dynamic packaging like electronic screens. Western countries have been vigorously developing, but their use is very limited. They are generally used in high-priced products. It is only an idea to communicate with the global Internet at present. So dynamic packaging is largely influenced by the popularity of science and technology. Dynamic packaging is not only limited by science and technology, people's educational level also hampers the popularity of dynamic packaging. As long as it is a high-tech product, it requires a certain amount of technical content. The dynamic package that was previously communicated with the Internet, if this package is popularized, then consumers need not only to have an understanding of the network, but also have the same language. . Judging from the current popularity of English, Internet, and education in China, this dynamic packaging is far from entering the Chinese market.
Cost is very important for a package. Packaging is just an accessory of the product. Dynamic packaging is only interactive to promote the product. So no matter how good a package is, the cost cannot exceed the cost of the product inside (except moon cake packaging). Another drawback of dynamic packaging is its own expensive price. Today, although science and technology are already quite developed, some new technologies have not yet been popularized. This not only affects the price of dynamic packaging itself, but the aforementioned transportation is also limited. Therefore, dynamic packaging cannot be popularized at present. I believe in the near future, these factors that affect the popularity of dynamic packaging will be solved one by one. From the above it can be seen that the dynamic packaging cost is too high for now, and only some high-precision electronic products can use dynamic packaging. Another point is that if the dynamic packaging is used for the commodities on the market, there will be a situation where the main products are not fully used. In addition, the recycling and use of paper-based packaging is not a problem at this point. However, like dynamic packaging with display screens, it is necessary to recycle a large amount of money, and special personnel are required to perform inspection and acceptance. And reuse.
Since the development of society, today, thousands of things are constantly updating and improving. Traditional static packaging first appeared in the primitive society of mankind, and it has been a thousand years since now, although static packaging has been developed from bundled straw rope to today's metal, paper, plastic and glass as its main production materials. Packaging graphic design is also from the original painting to today's digital design, but from all indications can be seen that the static packaging has reached the top wind, and then use the new material packaging has always been static, in addition to today's packaging design has also been To reach a summit, we must make breakthroughs in order to have new developments.
To make packaging play a better promotional role for the goods, it is necessary to change the original form of packaging and change it into action. People's living standards are constantly improving. The demand for commodities is no longer limited to quality and quantity. A product has value for money from inside to outside, and it even has value for money. In the face of such social development trends, static packaging has come to an end and changed to a new thing to inherit from generation to generation. However, static packaging cannot be completely denied. Static packaging also has irreplaceable features such as low cost, light weight, and simple structure. Things are interrelated, and the concept of no static will not be dynamic. Many forms of dynamic packaging are changed and updated on the basis of static packaging, so the two are mutually supportive and indispensable.
Dynamic packaging is a completely new concept. Before dynamic packaging has yet to fully enter the market, dynamic packaging has emerged in packaging education. College students who dare to innovate in the concept of dynamic packaging design (Figure 17-21) are forward-looking. We are convinced that in the near future, dynamic packaging will replace the dominant position of static packaging and lead the trend of society. Substitution does not mean that dynamic packaging will negate the totality of static packaging. With the development of supermarkets and automated merchandise display sales, dynamic packaging will absorb the strengths of static packaging and improve its own inadequacies, pushing sales packaging to a whole new level. field.
(Author/Fan Kaiying)