**2015 Asia Outdoor Products Exhibition Kicks Off in Nanjing with First Summit Forum**
On June 22, 2015, the opening ceremony of the 8th Asia Outdoor Products Exhibition took place in Nanjing, marking the start of a major event that would run from July 23 to 26. This year’s exhibition is expected to cover an impressive 50,000 square meters, with over 500 brands already confirmed by the end of May. Renowned names like Norseland, Pathfinder, Kaile Stone, and Mobier are set to showcase their latest outdoor gear and innovations, drawing attention from enthusiasts and professionals alike.
The Asia Outdoor Exhibition, originally inspired by the European Outdoor Show, has grown into one of the most influential events in the global outdoor industry. Supported by the Nanjing Municipal Government and the German team from Friedrichshafen, it has established itself as the third-largest professional outdoor exhibition worldwide, following the European and U.S. Salt Lake City events. Stefan Reisinger, Director of the European Outdoor Show Project, highlighted that the German team remains fully committed to supporting the Asia Outdoor Show, aiming to build on its decade-long success.
This year’s exhibition also celebrates its 10th anniversary with a special focus on branding, distribution, media, and event organization. A series of engaging activities will be held alongside the product displays, offering attendees a unique experience. One of the highlights is the first-ever COA Outdoor Summit Forum, which will take place during the same period. Industry leaders, including representatives from the China Outdoor Brands Alliance (COA), such as Pathfinder’s Sheng Faqiang, Kaile Stone’s Shi Zhongcheng, Border City Sports’ Huang Huan, and Sanfu Outdoor’s Zhangheng, will participate in discussions on topics like the role of the internet in outdoor sports, the future of physical retail stores, and the commercialization of outdoor events.
In addition, the China Outdoor Brand Alliance will hold a press conference at the exhibition to release the 2014 China Outdoor Market Report. The report, compiled through extensive research involving market visits, distributor interviews, corporate reports, and online data collection, provides valuable insights into the current state and future direction of the Chinese outdoor industry.
Another exciting addition this year is the launch of the "Outdoor Club Home," a platform designed to connect clubs, brands, and retailers. It aims to foster collaboration and knowledge sharing among outdoor organizations, including adventure tour operators, competition organizers, and educational institutions focused on family and children's outdoor activities. Since its launch, the club home has already attracted registrations from clubs across Xinjiang, Tibet, Qinghai, Shaanxi, Hubei, Beijing, Anhui, Zhejiang, Jiangsu, Jilin, and Shanghai.
With its growing influence and innovative approach, the 2015 Asia Outdoor Products Exhibition promises to be a landmark event for the global outdoor community.
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